As in the name it is, An influencer can influence others. Influencers impact the audience’s decision when it comes to purchasing. They are experts in their respective genres, giving them authority and voice. They post engaging content in particular areas like travel, fashion, music, photography, education, parenting, etc., on their social media accounts. The most important thing here is to keep up the tempo, as your audience will look for more.
There was a time when brands approached celebrities to market and advertise products. But now, influencers have taken advertising and short video platforms by storm. Today, the growth of Indian video apps has led to different types of creators, the new celebrities in the market.
How to Become an Influencer?
Knowing what an influencer is and how it relates to business and brands lets us know how one becomes an influencer on social media.
Step 1: Know Your Niche
The first step in your journey toward being an influencer is knowing how to add value. You can be something other than a tech influencer just because you have an engineering qualification! Instead, you can create content based on social issues or give makeup tutorials. Often influencers create content based on their passion and where their niche lies. However, more is needed to be passionate; you must demonstrate skill or knowledge to support what you love, or else you might need more content to engage.
Step 2: Choose Your Platform To Post
The next important thing is to recognize the platform your demographic audience lies on. Having accounts on multiple platforms is advisable, but you should choose one primary forum. Your targeted niche will decide your primary forum. For instance, if you are into reviewing cars, YouTube is your primary forum. Likewise, if you are a fashion curator, then Instagram should be your primary forum as it is a visual platform.
Step 3: Stay UP-TO-Date and Know About Your Audience
One must create relevant and high-quality content. Try making topical content. Always be aware of the ongoing trends and events in your topic of specialization. It’s always essential to understand and learn what your viewers want. Otherwise, they might lose interest and not return to your content. To create content according to your audiences you need to use analytics tools.
Step 4: Pay Attention To Critic And Engage Your Viewers
It is essential to know your audience and to engage with them. In doing so, you will remain on their mind and keep them longing for more. Interacting with your viewers has two benefits: first, It will help you know what they want to know and see about. Second, It gives them a sense of importance and adds an individual touch and honesty to the brand. Remember that you may get negative feedback or comments while interacting with your audience. Receive it positively. Work on your mistakes and come back better.
Step 5: Be Authentic And Build A Content Strategy
To flourish as an influencer, you should exercise what you create for your audience. Plan a good strategy. Plan to keep your niche engaged, as you must keep your viewers hooked. Besides this, you should have confidence, practice what you preach, and believe in your content. Originality invites attention, and attention keeps your brand growing.
Step 6. Be Regular
You might have come across the saying, “Out of sight, out of mind.” So being regular and consistent is very important. The more frequent you are, the more unforgettable you are in the audience’s mind. It helps you in increased following and shares.
India today is a huge space for short videos, creators are emerging and making their careers through social media. In the last few years, Indian video apps have gained immense popularity and have a different fan base.