Promoting a brand on the Internet is more than just making ads on social networks, in fact, to achieve greater recognition it is better to hire an SEO agency. This will be in charge of analysing, managing and planning all the strategies that have to do with search engine positioning. So that every time a user makes a search on Google, the brand is one of the first to appear in the organic results.
What is an SEO agency?
An SEO agency is in charge of optimising factors, inside and outside a website, to achieve a better search engine ranking. SEO stands for Search Engine Optimisation, i.e. search engine optimisation, regardless of the search engine, be it Google, Bing or Yahoo. Thus, if the agency is hired by a company selling ice cream, they must ensure that when a user searches for “where to buy ice cream” this is one of the first results.
Optimisation consists of the use of different strategies, such as the implementation of keywords, different content formats, responsive design for mobiles, the development of a good sitemap, link building, among others. All this is complemented in different campaigns to increase two essential factors, the relevance of the site and its authority on the Internet.
Why is the SEO agency important?
The main reason why hiring an SEO agency is because only they have a team of professionals and experts in all areas of SEO, not to mention that they have experience in the best digital strategies such as WPO optimisation. Not everyone can plan them as easily as social media, it takes practice, study and a kind of intuition.
On the other hand, they can make the value of the investment increase over time, a good organic positioning can attract and increase the volume of visits for years. Equally, they can ensure that all efforts are targeted to a worthwhile audience, who are willing to take an interest in the brand and make a purchase.
Technically, they can interpret the algorithm, they know how the search engine robot “reads” to rank a website. This is of great importance because by pleasing those bots, or making it easy for them to understand the pages, this would mean a good position in the search results.
How to choose a good SEO agency?
To choose a good service it is necessary to consider its recognition in the sector, it is important to seek the opinion of one of its clients to understand how they work and what are the direct benefits of search engine optimisation. But, other aspects should also be considered, such as price, short term results and additional services. Here are some other features to consider.
You must have a team of experts, one person cannot manage the whole process.
Have academic certificates in the digital area.
Design an audit or analysis prior to budget planning.
Include past experiences with companies similar to the user to be hired.
Use tools and platforms to fulfil the tasks.
Example of what an SEO Agency does
Agencia seo Madrid Amarok is a good example in this case, we are an online marketing agency, specialised in SEO positioning. Our success stories speak for themselves, with DECOASPORT we have generated a keyword strategy that has significantly improved the company’s search results.
Mabisy was also a company that needed help in the development of positioning strategies, with our audits and services, this has become easier and they now have better recognition in Google.
Finally, it is necessary to understand that if a keyword, for example, “fruit ice cream” has a search volume of one million per month, the number one search result can get 40% or more visits, which is about 400,000 visits per month. All that translates to a lot more sales.
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