No matter how swiftly online shopping develops and spreads, searching for clothing online is less pleasurable than it is in actual stores. Online things cannot be handled or experienced, even though the range is far higher, and it is easier to find exactly what you are looking for. Because consumers regularly purchase apparel that is non-conforming and must request a return, the rate of returns is greater. Instead, physical stores include fitting rooms where you may try on clothes and choose the size that fits you the best so that you are sure of your choice when you purchase a dress. As a result, several eCommerce businesses have found a novel technique to reduce returns and increase customer satisfaction.
Website users may try on clothes without physically visiting your business by using a virtual fitting room option. The entire treatment is carried out in real-time. Visitors to your website may evaluate the fit, size, and design of an item. Several firms develop these augmented reality systems. 3D modeling and augmented reality may be used to display your eCommerce merchandise. Virtual fitting room software creates a 3D model of a user’s body using data from a camera. The end result is a 360° model that the user may rotate to see how an item fits from different angles. AI is widely used in these types of solutions. Users may see themselves owing to full-body representations generated by AI algorithms. This article highlights the various benefits of a virtual fitting room.
Various benefits of virtual fitting rooms:
Creating an emotional connection with customers
Every marketer is aware of how powerful human emotions can be. Have you ever gone into a store with no intention of buying anything and ended up leaving with everything because the ambience was so inviting? You’re not the only one who has made a purchase based on a store’s design and music. Customers are more inclined to buy from you when they are in a good mood and can tell you care about them. A virtual fitting room may do the same for your website and drive sales at your online business by exhibiting your concern for your customers. Furthermore, online apparel purchasing will make you feel wonderful because it is equivalent to shopping in a store.
Promoting social shopping
Customers may upload pictures of themselves using your products to social media using virtual changing rooms. Virtual changing rooms might be a great tool for boosting social media traffic. People are more willing to share pictures of their 3D models than marketing content because they trust their friends more than they do marketers, and their followers are more likely to visit your website after viewing user-generated content. Therefore, using virtual fitting rooms as a marketing tactic for eCommerce is possible.
As we discussed before, virtual fitting rooms can lower return rates. As you get fewer returns, your customer satisfaction will fluctuate between increasing and decreasing. Client experience is the main factor influencing customer loyalty, and you can take customer experience to a whole new level by using technology like virtual fitting rooms on your website.
These were the various benefits of virtual fitting rooms. We have clearly explained how the virtual fitting room technology has significantly boosted the progress of the fashion industry.