Web design is the overall design of websites on the internet. The design usually refers to the experience aspects on the users. In practice, a web designer works on the appearance, layout and in some cases, the contents of the site.
Appearance relates to the colors, fonts, and images used. Layout refers to how information is structured and categorized.
A good web design Brisbane needs to be easy for users. It should be also be aesthetically pleasing, and suits the user group and brand of the website. Designers make it a point to design the web pages with focus on simplicity.
The main point is to have no extraneous information and functionality that could distract or confuse the users. The ideal would be a designer’s output that is a site that wins and fosters the trust of the target audience. He also removes the potential points of user frustration.
Many studies had shown that a well-built website will generate better customer traffic and an improved user interface which will increase conversion – generating new business.
For people who are used to the traditional face-to-face transaction, the Internet can be a daunting place to do business. However, if a website is designed and managed properly, customers will return to your site and do business with your company.
The following are the most important components that web designers have to incorporate into their design of a website.
Possibly the most important part of a website is the navigation. The navigation of a website can make or break a site, which is especially true for robust websites with many pages.
The best designers know the principles of how navigation should work in a site.
Principles of navigation
The first is simplicity where navigation should be designed in a way that gets visitors where they want with the fewest clicks possible.
The second is clarity. In navigating a site, there shouldn’t’ be any guessing on the options present. They should be self-evident to the visitor.
Finally, it should be consistent. The navigation system should be the same for all pages on the website.
If the site’s navigation is faulty, chances are, visitors will be lost along the way. If a visitor gets lost in a site, he will go straight to the back button and looks for he wants in another site.
Navigation in a website includes a navigation bar, or perhaps a list of labels that differentiates the pages of the website. One of the important features of a good navigation is making for quick and easy travel throughout the entire website and not getting lost.
Good navigation in a site should be easy to find and understand for the visitor. In many cases, sites with over-simplified navigation maximize the ease of use that caters to a wider range of customers.
Your site’s navigation should be very intuitive and very easy to comprehend, even for a grandmother.
If your company has a logo and it is used extensively in print materials (letterheads, business cars, pamphlets, etc) this logo needs to be carried over to the website design. Your company’s brand messaging and imagery for print materials need to be carried over into the website design.
It is important for your customers to be able to be familiar with your brand in all forms of communications. They should be able to associate your brand position and promise with your business.
Customers will be uncomfortable and confused when these visual communications of a carried brand changes. It can cause them to have a negative association with your company, your brand and your company.
Reading patterns / SEO
Most people read a web page the same way they read a book – from top to bottom, left to right. Web designers take this into account when designing for a website.
Most designers make sure to place the most important information on the upper left hand column and along the path the eyes travel along the page. This helps to get the message across more effectively for website visitors. These are the people who are potential customers.
When important information is placed in these areas of the website, they would improve the search engine optimization (SEO). When company-related keywords are strategically placed into the html-based text, search engine like Google and Bing are able to crawl into your website easily and can rank your site faster and higher.
They also increase search engine placement and gives your site and company more extensive overall visibility for the users.
Aside from the fact that it literally communicates your company’s brand position and promise, your site’s contents is also very important. There are many elements that are considered when a copywriter creates the content and the designer creates the visual environment for that content.
Aside from being SEO-friendly, the content should be able to present the company’s brand and philosophy to all its viewers in a friendly, light and informative manner. This makes the messages easy and fast to imbibe as well as project the brand in a most favorable manner.
To make the message short and on point, warm and welcoming, the designer helps the reader to remember the message. When there is too much text on a page, it becomes cluttered.
This makes it difficult for the reader to physically read the page. His interest will definitely wane after that. By streamlining the content, the designer is then able to insert the text into their design.
This typically includes plenty of negative space. The empty space allows the eyes of the readers to rest so they won’t tire with the reading that can become a chore.
It is extremely important to build trust among your customers. This will not happen unless you really get to know them and what they value.
Marketing tactics can act as a dialogue with potential customers. With the strengthening the dialogue with customers, you can implement what positively resonates with them in the new design.
By making your website look more welcoming and trustworthy to visitors, you will see the traffic to your website increase. This is an improvement in new business leads through web conversion.