Tech

Types of Google Adwords

1. Google Search Ads (Google Search Ads)

This form of advertising is an advertising service based on the customer’s search keywords on quang cao Google search page.

When you use this advertising image, your website will be put on the top position of the search results, so it will help your products and services reach customers in the fastest way and in accordance with their needs. of the customer looking for.

A type of advertising that pays quang cao Google gia re to attract visits from Google users through specific keyword search queries.

Benefit:

Drive target: Search campaigns can help businesses sell more, increase leads, attract website visitors (Generate Traffic)

Exact Relevance Targeting: Target people who are actively searching for products and services that are related to yours.

Easy to set up: Ad campaigns are not difficult to create, no special operations required.

Search ads

About Google Search Ads (Google adword)

2. Google Display Ads (GDN – Google Display Network)

GDN is an advertising service in the form of banners (Banners) placed on news and entertainment websites that are display partners of Google such as 24h, Vnexpress, Vietnamnet, ….

Advertising service in the form of Banners has a coverage of more than 02 million websites, large and small.

Advertising will reach customers continuously, which both helps businesses promote their brand widely and increase sales over time.

Looking for more information:

3. Compare Search and Display Networks

The Google network is divided into different groups to give you more control over where you want your ads to appear:

3.1. Search Network (Search Network)

The Google Search Network is a group of search-related websites where your ad can appear because it’s relevant to a user’s search, including: Search results returned on the Google website, Google play , Google Shopping, Google Maps & Google Images.

Ads are matched to search results pages based on the term used for search, and text ads are the primary ad format used on the Google Search Network. Ads can appear along, above, or below search results.

In addition, there are sites that cooperate with Google to display ads (Google Search Partner). In more detail, Ads may appear with search results on the sites of Google’s search partners, or as part of an affiliate or related search.

For text ads, Google’s search partners include hundreds of non-Google sites, as well as Google Video and other Google sites.

Product Shopping Ads may appear on search partner sites that display and link to products for sale. Click-through rate (CTR) for ads on search partner sites does not affect your Quality Score on Google.com.

Types of ads in the Search Network:

Text ads, Dynamic Search Ads, and call-only ads: The most common types of ads on the Search Network. These ads appear with the label “Ads,” “Ads,” or “Ads” on the search results page, and may have the label “Google Ads” on partner sites. These often show up with ad extensions, allowing advertisers to include more business details like location or phone number in their ads.

Shopping ads: Shopping ads show and link to products for sale. They are labeled “Sponsored” or appear with the label “Ads” “Ads” or “Ads” on the search results page and may have the label “Google Ads” on partner sites.

Image and video ads: Google search partners can host image and video ads.

3.2. Display Network (Display Network)

Have you ever seen Google ads in the form of images on your favorite news website, Youtube video, or in your Gmail account or mobile app and wondered how this Google ad could be advertised? show up there?

The aforementioned websites are part of the Google Display Network. The Display Network is a collection of Google-specific and partner sites — including Google Finance, Gmail, Blogger, and YouTube.

How the Google Display Network works:

The Google Display Network is designed to help you find the right audience. Google Display’s targeting options allow you to strategically show your message to potential customers in the right place and at the right time. Here are some examples of how you can approach targeting:

Find new customers or engage your existing customers using audiences. Lookalike and existing in-market audiences allow you to target the people most likely to be interested in your products, helping you find new leads. You can also use data, like remarketing lists, to help you re-engage people who have previously visited your site.

Drive more conversions using automation. Automated targeting helps you get more conversions by finding high-performing audiences based on your existing audience and landing page. By automatically optimizing over time, Google Ads can learn which audiences are right for you. Automated Bidding automatically adjusts your bids to help you achieve the best return on investment. Smart display campaigns combine the best of automated targeting, bidding, and advertising to maximize your conversions on Google Ads.

4. Video Advertising Campaign

Video campaigns allow you to show video ads on their own or in other streaming video content on YouTube and on the Google Display Network.

  1. a) How it works:

Available video ad formats include skippable in-stream ads, non-skippable in-stream ads, video discovery ads, out-stream ads, and Bumper ads.

Skippable in-stream ads play before, during, or after other videos. After this ad type plays for 5 seconds, selected viewers can skip this ad.

Non-skippable in-stream ads are designed to let you reach customers with your full message and are 15 seconds or less.

Video discovery ads appear only on YouTube and reach viewers when they are searching for content. The look will vary, depending on the ad size and ad formats supported by the content publisher. When viewers click on the thumbnail for your ad, the video will play on the YouTube watch page or on the page itself.

Outstream ads show on partner sites. These ads are only available on mobile and tablet devices and are designed to make it easier for users to tap to play your video. Outstream ads can help increase brand awareness by extending your reach beyond YouTube.

Bumper ads are a short video ad format, designed to allow you to reach a wide audience and increase awareness of your brand using a short, easy-to-remember message. This ad is only 06 seconds or less and viewers cannot skip the ad.

  1. b) Reasons for using Video ads:

You want to promote a video on YouTube and on the Google Display Network.

Recommended for all Google advertisers, from first-timers to more experienced professionals.

Displaying video ads can seem complicated, but that’s the beauty behind these campaigns: They’re simple to set up and manage. You can use videos from your own YouTube account, and similar to other Google Ads campaigns, you can view video ad performance and adjust video targeting.

5. Google Shopping Ads

  1. a) Introduction

If you’re a retailer, you can use Shopping Campaigns to promote products online or in stores, drive traffic to your website or store, and find potential customers. more quality.

To use it, you will submit your product data to Google at GMC (Google Merchant Center) and create a campaign in Google Ads. Google will then use your campaign to create ads on Google and on the web where potential customers can see what you’re selling. These placements are called Shopping ads because they appear in a different, more visual format to display products.

In contrast to text ads that only display text, Shopping ads show users a snapshot of your product, along with your title, price, store name, etc. A better overview of what the product you’re selling looks like before they click on your ad, which gives you more leads that are easier to convert.

  1. b) How Shopping campaigns and Shopping Ads work

Shopping ads use product data from your existing Merchant Center – not keywords – to decide how and where to show your ads. The product data you submit through Merchant Center contains detailed information about the products you sell. Google will use these details to match a user’s search with your ad, making sure to show the most relevant products.

You manage your Shopping Ads in Google Ads using Shopping Campaigns, which is a simple and flexible way to organize and promote your Google Merchant Center product inventory in Google Ads.

There are 3 types of Shopping Ads that you can use to promote your products and stores:

Product shopping ads. Generated based on product data that you submit in Merchant Center.

Product display advertising. You’ll create these products in Google Ads by grouping related products together. That way, people can compare some of your products and click on the right one.

Advertise the product at the nearest store. This ad type uses data feeds pulled from Local inventory ads to engage users on the Google Display Network and help drive customers to your local stores.

6. App Ads

If your product is an app, you’ll want lots of downloads from the AppStore and GooglePlay. Google App Campaigns is the answer you’re looking for.

Similar to Google Display Ads (Google Display Network), your application banner will appear on Google resources such as: Google search, Google Play, YouTube, Google display, …

  1. How Google Ads Charges

There are 3 main methods of charging for advertising:

3.1. By CPC

CPC – (Cost Per Click): understood that when an ad is displayed, it is clicked by a user, Google will charge an advertising fee on each of those clicks, in return will be an opportunity to reach potential customers. better.

3.2. Ads with 1000 impressions (CPM)

This is how advertising is charged for ads displayed on the Google display network, for every 1000 ad impressions, Google will charge 1 time.

We will bid for every 1000 ad impressions and Google will charge the actual number of impressions (for every impression, you will lose money).

Google Ads GDN

Google Display Network Ads GDN

3.3. According to user’s conversion action

Register an account on the website

Fill out a form

Purchase

Download a file

Pay when a customer takes a specific action on your website after clicking on your ad, or when a conversion occurs.

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