Food packaging is one of the most important factors when it comes to customers purchasing a certain product. Packaging design and graphics help the customer to identify the product with a quick glance and packaging design helps with the convenience of takeaway food or drink. Certain packaging makes food much easier to consume on the go than others. Mainly, food packaging is used to help promote and persuade us to buy a certain product. With a range of different takeaway packaging available, you can make sure that your product stands out from the crowd. Here are some tips on packaging food to get you started:
Be clear
Make sure that the packaging clearly reflects your product. Often when buying food, customers will be drawn to products they have had in the past or they are already familiar with. One thing that will set your product apart from the rest is the packaging. Making sure that your packaging is relevant to your product lets the customer know exactly what they’re getting. Using clear and up-to-date food labelling and nutritional facts is also essential.
Usability
Our busy lifestyles often mean people need to eat food on the go. Having a well-designed food package should make it easier and more accessible for the consumer to eat wherever they are, whether that’s on the way to work or school, or as a quick snack on the go. Packaging that is easy to carry from place to place without taking up too much space will appeal to customers leading busy lives! Convenience is key. Making sure that the packaging does what it is meant to do, in the easiest possible way, will create a product assessable to your busy customer.
The Environment
The need for eco-friendly packaging has increased. With street food markets becoming the norm in most towns and cities, it is important to note the impact food packaging can have on the environment. Food vendors are switching to more sustainable packaging options as a step towards becoming greener so that they can do their part when it comes to packaging waste. Recyclable, biodegradable, and compostable items are becoming increasingly popular. By going Eco and changing towards a more sustainable food packaging option, you can make sure you’re doing all you can to help our planet by using sustainable, eco-friendly materials.
Be versatile
Having a template in mind for your food packaging is the best way of ensuring that customers do not become confused with which product is which. When product lines are ever-expanding and more products are becoming available, it can be challenging to package each one. Keeping one standard template for your packaging, labels, graphics, and colours will allow your customer to recognise your product, but still, allow for expansion. Not only this, changing your labels and packaging can become a challenge! You can save yourself the added time and stress by sticking to a brand colour or design to keep your product recognisable to your customers.
