No matter what the law firm organization is, marketing your lawyer services is crucial because it helps to develop recognition among people, search engines and helps prospects find you in an easier way. Many lawyers today have realized the importance of marketing but they often fail to market themselves to the right audience. The ones that do market triumph in attaining market share and increasing firm revenue.
In simple words, marketing is not an easy task, but requires a lot of legal knowledge, marketing skills combined, experience to gain an audience and develop a law firm brand. For this purpose, lawyers want to leverage marketing trends from offered marketing services with firms in growth mode. Mohammad Siddiqui a data driven marketer at Lawfirmmarketing360 says “data driven legal marketing, attorney SEO and local law firm SEO is a growing field in legal online marketing for attorneys and law firms, which has a drastic impact on firms calls, cases and client growth, when proper marketing and attorney marketing to law firms is done right!”
Why Do Top Law Firms Opt for Marketing Services?
Many organizations outsource their marketing procedures to marketing firms due to reduced and effective cost and explicit results tracking. These marketing firms also remove the stress to assist in building different strategies, so you can focus on building your firm and less managing staff. Many times, law firms are too busy with their operations, court hearings, attorney proceedings etc. They are unable to extract time from their busy routines to focus on marketing in the right manner. Due to this reason, they opt for the services of marketing firms, including lawfirmmarketing360.
Office space can be at a primum having in-house legal marketers apart from being expensive on the payroll can be expensive in terms of the office space needed to host legal marketers and marketing staff meetings.
Good legal marketing firms offer personalized marketing services in all multi-channel attorney and law firm marketing (These could be Google Map Pack, Organic Spots, Yahoo & Bing Places). These leading law marketing firms also focus on digital marketing channel tracking and attribution for lawyers, small law firms, and solo practitioner law firms. Good law firms believe in tracked results, so their legal marketing experts solely focus on digital marketing (short and long term plan) to help you drive traffic, calls and cases.
Features and Attributes of legal Marketing Services
Legal marketing digital pathways offers three types of personae. Law firms can choose the one that suits them the best.These include The Exhausted Solo Practitioner, The Frustrated Managing Partner, and The Concerned Office Administer. Once you pick the right persona make sure to use the right digital marketing tools to execute law firm strategies to make your work more efficient.
The Exhausted Solo Practitioner – This persona is for solo lawyers. Solo lawyers and practitioners focus more on their work instead of marketing. It becomes difficult to manage both things side-by-side, and many solo lawyers leave marketing behind to focus more on their work. This persona suits them the most because they can do their work without worrying about marketing themselves.
The Frustrated Managing Partner – It is for mid to small scale law firms that focus more on their work than on marketing. Small law firms have a compact workforce, and every employee is aware of each other’s work. Since the workforce is low in such firms, they do not have a manager to supervise the marketing strategies, nor do they find time to do so. In such cases, this persona is the best option for small scale law firm digital marketing.
The Concerned Office Administer – Big scale law firms have a hefty number of employees where each employee is focused on his/her work. Each employee here is specialized in his/her field, so it makes no sense for them to manage the marketing department without any experience. Such firms can consider this persona when they choose the services of a competitive legal marketing firm.
These are all the top law firm marketing agencies criteria to look out for by the law firm in the form of practical steps for customers acquisition and growth. If you are a law firm wanting to outsource your marketing, feel free to head over and choose the persona that works the best for you.