Digital Marketing was already a watchword even before the pandemic. Leading experts state that the pandemic has accelerated the pace of adoption of digital marketing strategies.
The year 2020 saw the Coronavirus Pandemic hit the world. It is by far the biggest humanitarian and economic crisis that our world has seen.
While many businesses were struggling, the role, importance, and usability of digital marketing became apparent to many.
In this article, we speak to one of the best digital marketing agency Singapore. We ask their best digital marketing experts to shed some light on the top trends that are emerging in a post-COVID-19 world.
How the Pandemic has Accelerated Digital Marketing Adoption by Businesses?
The pandemic made platforms like Amazon, Zoom and Instagram became second nature to human beings. The rise of the new generation, one that was attuned towards smartphones, technologies, and the internet also aided the adoption of digital marketing.
In many countries around the world, small businesses have made the jump from traditional marketing to digital marketing. With the perception of customers becoming increasingly defined by the digital, businesses have been forced to start digital marketing in some form.
With physical movements and curbs in place, digital engagements, connectedness, and sales are what is driving economies. This change is not likely to get reversed even when the pandemic comes to an end. Primarily because for consumers this is much more beneficial.
List of the Top Digital Marketing Trends in a Post-COVID-19 World
- The Comeback of Email Marketing-
Even though the best strategists have also vouched for email marketing, it has lost some of its sheens in the face of paid ads and social media. However, one of the most important trends in a post-pandemic world is the re-emergence of email marketing as a strong strategy. In terms of ROIs, email marketing requires the lowest investment and delivers the highest results.
- Video Marketing is the Future of Content Creation-
The average time that a user spent on YouTube during the pandemic went up by 3X times! We are using videos for doing everything from learning a new skill to checking out a review before buying a smartphone. Every brand needs to aggressively pursue video marketing. It has the broadest reach in terms of algorithms and the highest engagement rates.
- The Quest to Create a Credible Identity through Content Marketing-
Great quality content, especially through brand blogs can help in setting your brand apart from your competitors. People are fed up with brands that push products and services. They are more likely looking for information and education rather than products. Make your brand emerge as the authoritative voice in your industry niche and build long-term acceptability with content marketing.
- The Growing Use of Data towards Making Informed Decisions-
If a business is not taking help from data, it is simply losing ground to its competitors. With data management becoming a necessity in the wake of the pandemic, it is time businesses start pursuing it seriously. Learning from data can show you which of your strategies are working and which ones are not. This will help you to channel your resources accordingly.
- Start E-commerce of become a Seller on an Aggregator Platform-
If there is one area that has seen phenomenal growth, it is the field of E-commerce. In the last few months, we have become dependent on E-commerce platforms in a major way. This is why brands need to start looking at this platform in a serious fashion. If you feel that you do not have the resources to start from the word go, become a seller on an aggregator platform.
The Bottom Line
Digital Marketing is a highly evolutionary and dynamic field of expertise. In terms of the strategies, it keeps changing all the time. The key is to know what are the techniques that are working and optimize your approach accordingly. If you want us to answer any more questions on digital marketing, let us know in the comments section below.