In the world of real estate sales, the popularity of the company that is engaged in such a business is important. If the company is well-known, then the realtors who represent it must correspond to its status. As a rule, it is always about reputation. And it is very important to perform any action so as not to harm the reputation of the company. This even applies to signs that a realtor uses in their activities.
Let’s look at an example – KW signs. Keller Williams Realty is a renowned company that helps buyers and sellers of real estate buy or sell their real estate properties. – KW signs. Keller Williams Realty is a renowned company that helps buyers and sellers of real estate buy or sell their real estate properties. This is a company that occupies one of the leading positions in terms of the number of agents. Her reputation is impeccable. The company’s activity is based on the thesis “The client always comes first”. It is quite understandable why Keller Williams Realty has a very positive reputation.
Keller Williams Realty has its own corporate identity. The base is a deep red color that immediately attracts attention. As you know, red is a signal color. He is able to attract the attention of a person at a subconscious level. Accordingly, if a potential client sees a similar color, his subconscious mind will react in the right way. He will not only remember, but, if necessary, use the help of an agent of Keller Williams Realty.
We take the corporate style as a basis
If you need to order Keller Williams signs, then of course you need to use the signal color in the design of the signs. Be sure to use another color scheme, which is chosen for corporate design. However, it is important to clearly convey the tones of the colors. If you look at the examples of different manufacturers, then those tones that are inherent in the corporate color scheme are not always present. If you look closely at the company logo, you will see a rich pure red, as well as gray – from dark to light. If you look closely at the signs made by different manufacturers of outdoor advertising, you can see red and crimson, only light gray tones or too dark gray tones.
Why is there such a discrepancy? There are many reasons for the discrepancy between the color of the signage and the corporate color scheme. A common problem is the lack of experience in working with professional printing equipment. A similar result is observed in the absence of a productive printer capable of high-quality printing of images of the desired colors. Another reason is the use of low-quality ink. Poor quality ink always does not match the stated color gamut.
Errors can also be made at the design stage. So, if you analyze the appearance of signs from different manufacturers, you can see even those colors that are completely absent in corporate design. The same black color is often used. Moreover, it even serves as a background, for example, on half of the sign. Firstly, black was not worth using, because it is not included in the corporate style color scheme. Secondly, black refers to colors that depresses a person. Yes, it is a stylish color, but in the case of real estate signs, it must be used wisely. For most signage, it is undesirable to use a black background. It can have the opposite effect. A person simply does not want to contact a realtor.