Link building has been a crucial part of search engine optimization for a long time. Google itself said that links are the most crucial factor in determining the ranking of a page or a website. However, how Google acknowledges links nowadays has changed quite a lot. Before 2012, you could easily buy links from websites and maintain a good ranking on Google’s search page. Then Google introduced the penguin spam filter, which is a part of Google’s algorithm. It works in real-time and can figure out if a link to a certain page is spammed from multiple websites. If you are running into problems while link building or if you are looking for a professional link building service, then this might be the guide for you. Before jumping into the tips on improving link building, we first need to understand what link building essentially is.
Link building explained
As you might’ve guessed from the name, link building is the process of receiving hyperlinks from other reputable websites to your own one. A hyperlink, also known as a backlink, is a link that will help you navigate from one website to the other. Link building is used by search engine optimization to help you increase traffic on your website and help you rank higher in Google's search results.
There are two types of link building that are done in the industry right now: manual link building and natural link building. Manual link building is the act of creating link outsourcing websites and asking them to hyperlink to their website. Companies pay reputed websites to put a link on their website to attract more potential customers. On the other hand, natural link building is backlinks that are created naturally without any intervention from the company. Natural linking is what you should be striving for in the long run.
Link building is a difficult thing as you need good quality content and some contacts to achieve it. However, if done right, link building will take your business to greater heights. Your brand image will be established online, and the traffic on your website will increase like never before.
There are a lot of ways by which you can build backlinks. Here is an article by Outreachbee.com: Build backlinks smart way | What are the best ways to earn and build? to know some of the smartest ways by which you can build links yourself. Here are some of our tips that will up your link-building game.
Asking for backlinks
When you are a beginner and don’t have a budget to spend on professional link-building services, then asking for backlinks is a good way to start. Gather all of the contacts that you can, including your friends, relatives, colleagues, partners, and clients that run a blog or a website of some sort.
Politely ask them for a backlink from their website to yours. If you can get an in-content link from any of their blogs or articles, then it will be a cherry on top. Even if you get a link in the sidebar or footer, it is better than getting nothing. However, make sure that the website that you are asking for backlinks from is relevant to your business, or it can hurt you in the long run.
Build relationships with people in your niche
You need to have contacts for good link building. You have to find opportunities to build good relationships with people in your community. You can start out by participating in niche-related community activities. Join social groups, interact with blogs and forums, and you will be able to find many contacts this way.
If you start contributing ideas or commenting on interesting insights to discussions, then you might be able to get some backlinks. When you are constantly participating in your community, you will learn a lot from new trends to news that may impact your business.
Testimonial link building is profitable for both parties. Businesses or any services that you have bought allow you to give a review of their work. It is generally done to build customer trust and promote their services. On the other hand, it is also beneficial in the way that your website will be getting a backlink. Since you must have done business with them because they are relevant to you, traffic from their website can be potential customers for you as well.
Create a blog
Creating a blog can provide loads of benefits. Post your written content on your blogs on a daily basis. Write content that is relevant to your industry and has a good amount of information. If you have good content, you will be able to create an audience for yourself in no time. This will also help you gain backlinks from trusted sources without even asking them. However, make sure that if you create a blog, you don’t just forget about it. You will be wasting your time, and it will hurt your reputation as well.