Digital Marketing

Is Digital Marketing in Demand in South Africa?

Are you wondering if South Africa has a high demand for digital marketing skills? If so, you’ve come to the right place. According to a recent report, customer-centricity will be king in 2022. But do you know how to get a job in this growing field? Here are some ways to land the best jobs in digital marketing:

South Africa has a high demand for digital marketing skills

A survey by IAB SA shows that digital marketing skills are the number one skill South African companies lack in the workforce. In addition to the importance of having a solid understanding of the digital landscape, employees need to be knowledgeable about technology and tools. Eighty per cent of respondents state that new employees must have digital marketing and advertising experience, regardless of their prior knowledge or role. To fill this critical gap, marketing and advertising companies must improve training to meet the needs of their clients.

Today, digital marketers are needed everywhere. Using online-based technologies is a great way to reach your target audience. Digital marketers in South Africa earn an average salary of R240 000 per annum. Entry-level positions pay R180 000 annually, while the most experienced workers earn more than R480 000 yearly. However, digital marketing is a rapidly growing industry, and South Africa is no exception.

Customer-centricity is king in 2022

While “customer-centricity is king” has several variations, its core idea remains: putting the customer at the center of any business process, from product development to brand engagement to customer support. Customer-centric organizations understand their customers and deliver value in every interaction with them. This mindset can help organizations increase customer satisfaction and profitability. Here are three ways to make customer-centricity a reality in your business.

The first step in creating a customer-centric strategy is understanding your customers. Knowing your customers will allow you to create a unique design based on their interests and buying habits. You’ll need to conduct detailed research to determine what your customers want and need. Thanks to digital behavior, this research process is now easier than ever. For example, you can now buy online course and pick it up at the store if you want.

How to get a job in digital marketing

If you’re wondering how to get a job in Digital Marketing South Africa, read on! With unemployment rising across the country, the demand for digital marketing skills is growing, and the amount of companies seeking skilled professionals is likely to increase. A typical digital marketing hierarchy would look like this: intern earning R6 000 – R12000, junior digital marketer earning between R10 and 25k, senior digital marketer earning between 15 and 60k, and finally, a digital marketing manager with a salary of R60 000 or more. There are plenty of jobs in South Africa, but many people lack the skills and experience that employer’s need.

There’s an increasing demand for skilled digital marketers and a lack of qualified applicants. But if you’re determined to find a job in this growing field, you need to mamustgital marketing skills to succeed. There are a few different ways to go about this. First, consider the skills you possess. Are you good at social media and analytics? Do you have a knack for building engaging content?

The second way to get a job in digital marketing is to gain experience. Most employers would prefer candidates with some experience. If you’re not tech-savvy, internships are a great way to gain experience and learn about the industry. In addition to internships, Terrique recommends working for small businesses because they are booming and changing. Many small businesses need people with experience.


If you’re interested in a career in digital marketing, consider becoming a digital marketing expert. According to IAB, the demand for these skills is expected to grow by as much as 41% by 2021. As more businesses and organizations turn to digital methods, more marketing professionals are needed to increase their visibility and influence. You can become a valuable asset to any company for a career in this rapidly expanding field.

A key challenge in creating a customer-centric culture is getting people to adopt the new thinking. Culture is difficult to change and rarely translates from plan to execution. Everyone must buy in, believe in, and support change if you are to succeed. It may require guided leaps of faith and longer-term vision. But it’s well worth the effort. Customer-centricity will be king in 2022!

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