TikTok is one of the most prominent social media that are being used for business these days. Since TikTok is an explosively popular short movie video platform, many companies have introduced it so that they can increase their business.
Actually, TikTok is gaining popularity among young people. Now that marketing using video ads is taking root, more and more companies are starting to use TikTok. It is an excellent platform for brand awareness and finding customers with impressive special features.
Therefore, if you want to do business on TikTok, you need to know the fundamental purpose of using TikTok for business. Before starting your business journey on TikTok, It is better to see the SMM panel contact page for getting organic and authentic Likes, comments and followers.
Can improve brand awareness:
Companies can use TikTok to improve brand awareness. While other social media mainly use “text” and “images”, TikTok focuses on “videos”. Hence, the amount of information conveyed is significant, and it is easy to increase awareness.
TikTok, which is highly appealing and easy for users to remember, is one social media that companies that want to increase awareness should actively use.
Can appeal to people in their teens:
As mentioned earlier, the primary users of TikTok are young people in their teens and 20s. They are considering that many Twitter and Instagram users, who are often used for social media marketing, are in their 20s and 40s, TikTok.
Therefore, it can appeal to teens, and is an effective marketing method. By making teenagers who will appear in society a fan of your company, you will be able to acquire future customers.
Can appeal globally:
The number of domestic users of TikTok is 100 million in the USA, which is small compared to Twitter and Instagram. Looking at the monthly active users including overseas, TikTok have acquired more than 800 million users according to 2021 reports. You can approach the global layer that cannot be appealed to by other SNS marketing the feature of TikTok.
Easy to buzz even with a small number of followers:
In conventional social media, it was indispensable to have a certain number of followers to aim for diffusion and buzz. That’s because it’s not easy to spread a post to non-followers without followers who see the post.
However, on the main page of TikTok, popular videos and recommended videos based on the user’s viewing history are displayed with a unique algorithm regardless of whether they are followed or not. Unlike the Instagram and Twitter timelines, videos of unfollowed users are displayed one after another. As a result, even new accounts tend to increase the number of video views.
You can enjoy watching it without advertising:
Compared to other social media, TikTok tends to be used by many users because they can see exciting videos without a clear purpose. In addition, according to a user survey conducted by TikTok, it is found that the number of people who answered that they “watch the advertisement to the end” is 143.8% higher than the average of other social media.