When you want to optimize your e-commerce website for increased conversions and also for SEO, learning SEO is one of the key requirements that you can never ignore. With proper optimization, your website will be working as expected. An optimized site has got better metrics which include the time that visitors spend on-page as well as the bounce rates. This means that such a website can enjoy better Google rankings. We strongly recommend taking basic SEO course before kick-starting the organic growth campaign.
How to optimize a website
The following steps can help you optimize your website. While anyone can learn website optimization, you can get better results when you work with an SEO expert service provider. You can benefit from their experience, expertise and you can be sure of getting real value for the money that you have spent.
1. Analyze your data
Collect lots of your website data and do a proper analysis of it. This way, you can notice patterns. If a small number of people come to your website and they don’t click your CTA, well, you might not be in a big problem. However, if you have many visitors and most of them ignore your CTA that should be a cause for alarm. You can use reports about user behavior as well as data from the Google Search Console to assist you in painting a clear picture. Look out for certain specific patterns in the data and this can help you understand a lot about the behavior of your audience.
2. Do an in-depth keyword research
You can only optimize the content of your website properly when you have the best and the most appropriate keywords for your content. You can use available keyword research tools to research those keywords which are more relevant for your search. Understand the general intent of year web visitors, and you will get long-tail keywords that are very similar to what they use while searching content online.
3. Craft information-dense content
Before you start thinking about writing for the search engines, you must think about the unique needs of your customers. Write long articles and blogs that offer your customers real value. The content that you post should be able to solve a particular problem, and the longer, the better because it signals to Google that the content is trying to solve a particular problem.
4. Do not ignore on-page SEO
With on-page SEO, you will be concerned about optimization while building certain pages. You should make sure that your primary keyword is included in your title, in the slug, and also in one of the sub-headlines. For the entire copy, you should try a keyword density of about 2.5%. But remember not to over-spam.
How an SEO Expert Service can help you with website optimization
Like most other aspects of SEO, there is a lot of technical skill that is required, and you may not be good enough. If you hire an SEO agency, you can use the diverse skill sets and the extensive knowledge which is available within the ranks of the service providers.