If someone is talking about your brand online, you’ll be the first one that wants to hear about it. Additionally, if search results come up for keywords that relate to your brand, you certainly want to know what they are and try to limit ones that aren’t helpful to consumers.
There are multiple options for monitoring your brand online, some being free and some paid. There are also some easy ways that you can alter search results in favor of your brand so that you can start steering online customers in the right direction.
Why You Need Control Over Your Brand
In a world where technology has become more prevalent in business than ever, having control over your brand online is more important than it’s ever been. If you don’t have control over your brand online, it can lead to many things that aren’t ideal for your business’s performance.
Negative Search Results & Reviews
When there are negative search results that come up for important keywords, it can be a quick turnoff for new customers who should be doing business with you. This can include negative results such as scams, competitors, and unrelated pages, and it can also include negative reviews.
Missing Out On Potential Sales
Not being in control of your brand online will ultimately lead to missed opportunities. If a customer is trying to find you online, and instead they are greeted with competitors or unrelated things, you’re missing out on business. The fewer hoops online customers have to jump through to do business with you, the better.
Customers Not Getting Accurate Information
Customers getting inaccurate information about your brand online can make purchasing from you more difficult. It will also give them a poor perception of your business because it will seem like you don’t care enough to give them updates.
Manage How Your Brand Appears in Searches
Managing how your brand appears in searches is a huge part of the battle for monitoring your brand online. Conducting internet searches happens in the majority of business that customers do when they’re online. For that reason, you must have firm control over how your brand shows up in those searches. Luckily there are multiple ways that you can do that, and some of them are quick fixes that don’t require an extensive marketing budget.
Make a Google My Business Account
Perhaps the easiest and most important thing to do is create a Google My Business account. It’s as easy as creating an account and verifying your address, for which you receive so many benefits. Once your account is made, you will show up in Google Maps searches, local business searches, earn ratings on Google, increase traffic, and gain credibility with online customers.
Keep Your Website and Social Media Up to Date
Your website and social media pages are often the first points of contact that you will have with potential customers online. That’s why it is crucial to make an effort and keep things looking good and most importantly up to date. For example, if you are a restaurant and you change your menu, upload the new one on your Facebook page and your website.
It seems like something so simple, but it’s shocking how many businesses do not keep their online pages up to date. Sometimes it’s just as easy as putting in some effort. You don’t even need to hire someone to manage your social media pages in most instances, just maybe check everything once a week to make sure you’re doing what you need to. If you’re too busy to keep up with it regularly, then make sure someone who has the time is in charge of it.
Tools to Manage Your Brand and Keywords
Luckily for your business, there are tools that you have at your disposal that allow you to monitor your brand and keywords. You can either use a combination of free tools to get a big picture of how you’re doing online or if you have room in the budget, you can use a more comprehensive paid option.
SocialMention is a free and easy to use tool that allows you to monitor key metrics related to your brand and its presence on social media. It’s as easy as going to their website, searching for your brand, and going through the results that they display.
Some of the important things that SocialMention allows you to monitor include brand strength, sentiment, passion, reach, and keywords. Seeing that it’s so easy to use is something your business should absolutely become comfortable using regularly.
UberSuggest is a widely popular tool used to monitor keywords and websites. It gained its popularity for being free to use, compared to its competitors who are very expensive to use.
Unfortunately, UberSuggest’s free use is somewhat limited now compared to what it used to be. Still, it is a great way for brands to research keywords and monitor the performance of their website in terms of search engine optimization.
BrandsEye is a powerful tool that prioritizes the most valuable online customer interactions. This is done by using a mix of artificial intelligence tools and human intelligence.
By monitoring your brand and keywords with BrandsEye, you can mitigate risk, increase your conversion rate, and improve the experience of your customers. BrandsEye is ideal for larger businesses that need to be successful online. It is a more immersive tool that would benefit a marketing team rather than a small business owner using it in their free time.
Mention is a comprehensive tool that allows businesses to monitor their overall web presence. Brands can also listen to their customers better, manage social media, and gain key insights on their competitors.
One of the benefits of using Mention is that they allow businesses to start with a free trial. There is also a free version of Mention which comes with more limitations but allows businesses to try it out and see if it is right for them.