Some concepts and terminologies of digital marketing can be a little complicated to understand for an ordinary person who is not familiar with the latest technology and marketing concepts. It gets even more challenging for the digital marketing specialist to explain it to clients from traditional business backgrounds, especially if we’re talking about a relatively new marketing tool like SEO, which has proven to be one of the most effective online marketing strategies today.
Search Engine Optimization is often misunderstood and undermined by many people. Many Canada seo experts are aware of this problem, but being an agency owner or a marketing service provider, implementing successful strategies is not your only job. But to convince your clients and keep them updated on the importance of best practices is also your job. To clear out this obstacle, we’ve listed six methods that you can use to help your client understand the importance of SEO.
Explain what SEO is:
Before going into a detailed discussion with your client, you should first make sure that they understand what SEO means. Most people don’t even know what SEO stands for, and as a result, they get sceptical about the whole idea. Try to explain the merits of using SEO with as much clarity as possible. Remember that most of your clients will not be as tech-savvy as you are.
Mention how SEO helps in scaling a business:
Whenever a business owner invests in something, he or she will ultimately expect a greater return. Therefore, try to explain how investing in SEO will help in scaling their business. The more you talk to them in terms of monetary returns, the more intrigued they will be.
Explain how SEO improves engagement:
If your client deals in a business that requires intensive social media input, You can explain to them how SEO can help improve customer engagement and get their business more reach. Again you’ll have to be as clear as possible when explaining terms like on-page SEO and off-page SEO etc.
Break down the strategies you’ll use:
Now your client needs to understand the strategies you plan on using. For example, if you plan to boost traffic, explain the process involved when doing so. Try to break down these strategies (preferably in a written format), as SEO is not something you can master in one day.
Share the success stories of other businesses:
To show just how important SEO is, share the growth results of businesses that are doing extraordinarily well. This, as a result, will help the client gain trust in SEO marketing. You could show your client the increased annual sales and profits that have resulted from the implementation of SEO marketing.
Explain the importance of websites:
Your client may or may not have a basic understanding of what a website is. Therefore, try to explain the importance of a website from the perspective of your client’s company. In other words, try to explain how a website will help their business gain more coverage.
It’s all about clarity of speech when it comes to explaining a technical topic like SEO. In addition to this, the right way of explaining this topic is by explaining it as if it were being explained to a child.