Using digital media to increase press coverage can be a valuable way to promote your business. It allows you to target the right audience and make sure that your company's story is told exactly the way you want it heard.
This article will show how businesses are using social media, content marketing, influencer marketing, PR outreach, and more to create an engaging strategy for increasing their exposure.
Blogging has become a common practice among many companies who wish to share their knowledge or expertise with others online.
Blog posts allow readers the opportunity to stay up-to-date on industry news while also showcasing what makes them unique as a company — providing valuable insights into why they should choose you over another brand.
With this in mind, here are some best practices you should follow when blogging.
- Be consistent — When you blog regularly, it shows that you care about your customers and are willing to share helpful information with them frequently. In turn, this will increase traffic to the site and obtain more followers who trust what is being written there.
- Quality over quantity — In order for your blog to be successful, you must provide valuable and original content for your readers. People want to read relevant posts that they can benefit from as well as enjoy reading.
- Use keywords — Search engines love fresh and updated content on a topic or keyword; this will help improve the SEO ranking of your website which in turn drives more people towards your blog. Search engines will also be able to crawl through your website and index new content as it is posted, providing you with a steady flow of traffic and customers interested in what you have written so far.
Content marketing is a great way to attract more attention from your customers. It combines the best of both blogging and social media to share valuable content with current or potential clients, increasing visibility for your business.
Creating informative articles about topics related to what you do will help people understand why they need you in their lives. In turn, they will share this content with others — including the media and press.
Another form of content marketing is to work with influencers who already have a large following on platforms like Instagram, Facebook, or Twitter. This can be beneficial because you both benefit from increased exposure; their followers now know about your brand as well since you are collaborating with them.
Pitching to PR agencies or journalists
Another way to get press coverage is by pitching your business story directly to a PR agency and/or journalists who write about companies in industries similar to yours.
If they find your product, company, or service interesting enough for their audience then they will feature it on the publication's website or in an online magazine. You can use PR outreach to help you reach out and make connections with these people by using tools like HARO (Help a Reporter Out), which sends PR pitches directly to journalists who are looking for expert sources to quote and other information on specific topics.
Making the most of digital media is just one way your business can expand its reach and increase PR coverage. In fact, it is possible to double your press coverage through digital media without having to spend a fortune.
For the best chance at garnering more press coverage, try to work with a PR agency. They can help you not only increase your reach by targeting different demographics through various social media platforms, but they can also make sure your business's name is seen on more online publications — which will hopefully lead to more offline mentions of your brand.