A Facebook ad campaign is a great way to get your business in front of potential customers. But it can be difficult to know exactly which type of ad will work best for your brand.
If you’re just starting out, here’s a quick guide on how to create a killer ad campaign with Facebook:
Create a Landing Page
You should look for Facebook marketing in Sydney to start creating a landing page with the goal of converting visitors into leads. This landing page should answer questions such as “What does this company do?” and “Why should I trust them?” Don’t worry about creating an engaging visual design; just make sure you have an easy-to-read headline and body copy that flows well. Once you’ve chosen your ad campaign, the next step is to create a landing page. A landing page is like an online brochure that you’d see at a park or in an airport. It’s meant to bring in people who are already interested in your brand, but doesn’t necessarily need to convert them into customers.
The only thing that matters on a landing page is the headline, and the copy below it. You don’t need to have any content on the page, because people won’t click on anything but your headline and text.
Target the Right Audience
You want to make sure that the people you’re targeting are actually interested in what you’re offering. If you’re selling a service, for example, don’t target people who aren’t currently using it. And if you’re selling something like coffee or software, don’t target people who don’t drink coffee or use computers!
After you’ve created your landing page, it’s time to choose which audience you want to target. For example, if you sell cars, then you could target people who are interested in car insurance or car repair services. You can always use Facebook’s Audience Insights tool to see what types of people will respond best to your ad campaigns.
Build Trust by Using Relevant Images
One of the most important things you can do when creating an ad campaign is avoid using irrelevant images. Facebook uses face recognition technology to identify people in photos, which means that users will be more likely to trust a company with whom they have a personal connection rather than someone they don’t know or trust. The first thing you need to do is build trust with your audience by showing them relevant images that they will be interested in seeing. If you’re not sure what kind of images will work best for your audience, test different types of ads and see which ones are most effective at attracting them.
Test Different Types of Ads
Once you’ve found out which type works best, you can use it over and over again until you find what works best for your audience. You’ll want to keep testing until you find something that works consistently across all platforms and geographies where Facebook has active campaigns running.
Measure Performance
Once your ads start working well and attracting new leads, measure how many people click on them and what percentage of those people take action on them (e.g., sign up for an account or make a purchase). If the numbers are good, then keep using that ad format; if not, try another one until one succeeds!
Facebook has many tools to help you measure the performance of your campaigns. You can use tools such as Insights for Apps and Ads Manager to see how well your ads are performing against competitors’ ads in terms of cost per click (CPC) and cost per impression (CPM).
