When it comes to defining a guest post, it is a piece of detailed content related to the industry and posted on another website. The fundamentals of guest blogging or guest posting consist of a series of steps listed below:
- Identification of target audience /industry on which content has to be created
- Creation of guest post as per search engine guidelines
- Approval and posting of the guest post on the relevant platforms
- Interlink the relevant keyword or search term with an appropriate landing page
Guest post backlinks from relevant domains are a valuable addition to the website in terms of traffic and engagement. However, digital marketers use guest posts as one of the effective tools to create backlinks. But it also develops a community relationship and forms a medium of communication within the bloggers and the target audience. Here are some reasons why guest blogging is a good channel of communication between the visitors, blogger and the owner of the website.
How Can One Communicate Using Guest Blogging?
For marketers who think that guest blogging is only to generate backlinks is wrong. It is a tool in SEO to communicate with other bloggers and influencers and maintain a good relationship on the web. Your guest blog speaks for you and users will communicate with you in the form of comments and appreciate your effort through likes and social shares. Here are a few ways how guest blogging can be an effective tool for communication.
It Increases Your Profile Reach:
Guest blogging means sharing a piece of content on another's website to attract viewers. Also, the author's profile is placed at the bottom of the post. Users, after reading the content, get introduced to the author via author bio. Any hyperlink in the bio will redirect the user to the profile or website. By sharing the content and author's bio, your profile will have maximum reach. The only factor to notice is that your content should be meaningful, engaging, and worth sharing.
Enable Commenting In your Post:
Blog commenting along with a discussion thread allows you to communicate and engage with other users. You can answer the queries of those who comment and asks you about the blog or any industry updates. Request the user to share your blog within their network and social media groups. Sharing of content increases the probability of the post going viral. Moreover, users will wait for your next post to engage with you on a new guest blog and concept.
When communication via guest post is effective, it opens the gates for brand collaboration and business opportunities through social media. One of the best examples witnessed by the nation was when the utterly butterly dairy giant approached Indian Railways to use refrigerated parcel vans to transport butter throughout India via Twitter.
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