As you heard so many times by now, YouTube is the second most visited social media platform, but this also means that it is most suitable for advertising, as well.
YouTube Advertising refers to advertising of product/service through YouTube. Google owns YouTube therefore Youtube advertising is possible only through Google ads.
Advertising on YouTube is quite different from paid social media campaigns. There are various creative constraints and many other options which are available at this platform. You need some basic knowledge before applying this concept.
While great content will inevitably be discovered, it’s critical to be proactive in capturing prospects’ attention and educating those who are unfamiliar with your brand. YouTube advertisements enable you to do just that. It is the best method to connect to your audience and position your product in the market.
And the best thing is that the basics are learnt, launching a campaign is very easy. Of course, you can also use agencies that provide Youtube Ads promotion, but, if you want to have full control and you have some time to learn, then you might want to try yourself. So let’s see how you can do it.
HOW TO LAUNCH A YOUTUBE ADS CAMPAIGN?
1. FIRST SET UP YOUTUBE ADVERTISING
First of all link your Google ads account to Youtube account. Along with that also link google analytics account with Youtube account. Then Upload your video on youtube.
2. SELECT YOUTUBE ADVERTISING CAMPAIGN
Next thing you have to do is to create your campaign. For this you should do the following:
- Go to Google Ads Dashboard
- Select Campaigns Tab
- Select + Button
- Select New Campaign
On Youtube you can create various types of campaign which helps you in selecting type of Ads. You can select:
a) Leads and Website Traffic
b) Product and Brand consideration
c) Brand awareness and reach
d) Apps Promotion
3. SELECT TYPE OF YOUTUBE ADS FORMAT
There are different types of Youtube Ads in which you can display ads. Like
- TRUEVIEW ADS
This type of ads run before, after and during the Video. They also include the Skip Button which allows users to skip ads in 5 seconds.
- NON SKIPPABLE ADS
Non Skippable in-stream ads are available for specific types of campaigns like reach campaigns. These are 6-15 seconds long
- BUMPER ADS
The ads which are shorter than 6 seconds can be used as bumper ads. We can’t skip bumper ads.
4. SELECT BUDGET OF CAMPAIGN
After selecting the type of format now you have to select the budget of your campaign onGoogle adwords.
There are different types of Bid strategy like
- Maximum CPV
- Maximum CPM
- Target CPM
- Viewable CPM
- Target CPA
- Maximize Conversions
5. CONTROLLING VIDEO CONFIGURATIONS
Now control all the location, inventory type, Networks, label Types.
6. SELECT YOUR TARGET AUDIENCE
Next step is to select demographic options for Target audience.
7. SET YOUR AD VISIBILITY WITH KEYWORDS, TOPICS AND PLACEMENTS
Here select specific keywords, topics and placements.
8. SELECT THE VIDEO IN WHICH YOU WANT TO ADVERTISE
Now select the video in which you want to show ads.
THE 7 BENEFITS OF PROMOTING A VIDEO
Video creation is a very hardworking task. You need to frame every bit of video cautiously. Therefore, promoting is also very important so that your hard work pays off. Let’s see the benefits of promoting a video:
1. High Ranking
The aggressive promotion of video helps in getting high rank for the video which is very important for your channel. In fact video promotion can help in website rank on google also.
You started your youtube channel to earn money. To achieve your main goal you should promote your video carefully. Every business operates to earn revenue. Revenue is the key to promoting your business.
3. Video are more reliable for education and learning
People prefer videos over text to learn and for education. Through video you can get a clear picture of the concept. So videos are more reliable because you can watch the process through videos. Therefore video promotion is helpful for education.
4. More Traffic
People love to share what they like. So video sharing helps in creating more traffic at your channel or website. So videos are important for earning more traffic.So video promotion is a must.
5. Videos are mobile friendly
Videos are more mobile friendly. Mobile users find it easy to watch videos. So mobile users can increase the view on videos. So promoting videos helps in increasing views through mobiles.
6. Video promotion facilitates your email marketing strategy
Combining video promotion with email marketing helps in brand promotion. Video promotion facilitates email marketing
7. Google select website with videos more over without video
Google ranks sites with videos high then without videos.So video promotion is very beneficial for google rank.
Video promotion is very important to reach your goal of being a Youtuber. Youtube Advertising facilitates video promotion with high frequency. If one learns the basics of Youtube Ads, you can run your channel effectively.