Blockchain marketing is the process of promoting and expanding the reach of a blockchain company. Unlike traditional forms of marketing, this involves different strategies and channels.
If you’re considering hiring a blockchain marketing firm for your business, you may be wondering where to begin. The internet is a vast space, and locating the right agency for you may feel impossible.
In this article, we’ll break down exactly how to find the best blockchain marketing firm, as well as giving you tips on how to make sure they’re right for you.
Let’s jump right into it!
How do I find blockchain marketing agencies?
There are several ways of finding a blockchain marketing agency for your business. The main methods come down to:
- Word of mouth
- Google Searching and Comparison
Let’s explore these in more detail.
Word of Mouth
The first of these is through word-of-mouth. There’s a reason that 70% of marketers are actively attempting to improve their word-of-mouth scope.
Getting recommendations from companies in your niche or through contacts you have within the blockchain marketing business is a fantastic way of skipping the arduous searching process. You’ll be able to get a solid recommendation of a blockchain marketing firm based on their past experiences.
Another way of finding these recommendations is through LinkedIn. Take a look through the Blockchain Marketing Keyword and see if you can spot any companies aligning themselves with certain firms. If so, it may be a good idea to check them out.
Google Searching and Comparison
Many companies compile listicles that include ‘Top X Blockchain Marketing companies in 2021’. Lists like this often include several good starting points to look through.
However, that said, these lists are often compiled as link-building efforts from specific companies, so it may not be the fairest or most accurate webpage out there.
Instead, we suggest that you look for blockchain marketing content. If companies provide content on a blog that is consistently well-written, expertly researched, and contains useful blockchain content, you've found an indicator that they know what they’re doing.
Looking through Google for articles in your niche from blockchain marketing agencies. From there, you can make a list of your favorites and then send out some prospective emails for more information.
How do I know if a blockchain marketing firm is right for me?
When you come across a blockchain marketing firm, the first thing you should look out for is a page that documents past clients.
These reports could include:
- Statistics about the businesses they helped
- Quantifiable metrics of improvement or difference they made
- Case studies that explain the process
- User and past client reviews that give evidence of their efficiency
- Offers a variety of key blockchain marketing services
Yet, alongside these major statistics, one thing you should also attempt to find out is whether the blockchain marketing firm aligns with your hopes, wishes, and views.
Considering that blockchain marketing campaigns can last for extended periods of time, it’s a good idea to hop on a call with your prospective agency and ensure you’re on the same page.
Within that opening call, make sure to be upfront about:
- What your expectations are
- What your goals are
- Your proposed budget
- The style of campaigns you want to run
These elements change individually based on the client. Due to this, it's a great idea to make sure the blockchain marketing agency that you want to work with shares some of your views and targets. Of course, considering they are the experts in this field, they may have some more realistic expectations about scope and time frame.
That said, if they’re incredibly pessimistic or don’t align with your hopes for the campaign, it may be better of scoping out other agencies. After all, it’s better to find a blockchain marketing firm that can support your company in the way you would like throughout this process.
When it comes to blockchain marketing firms, the best way to find the best one for you is by reaching out. Send out emails, get in contact with firms, schedule a call, and ask questions!
Once you’ve established they have a history of great marketing work, you then need to be sure you align with their expectations and vice versa.
While there are many fantastic blockchain marketing firms, the best for you will change depending on exactly what you’re looking for!