You hear a negative review of a place and you can’t help but feel like the food is just not very good. Maybe the service isn’t great, or maybe the food is expensive or they don’t have your desired drink order. Whatever the case may be, it will likely have had an effect on the remainder of your visit to the house. We’re all for having fun in our reviews and being positive about everything we do and say, but sometimes it has detrimental effects on future business deals.
Even if you are just getting started in your reviewing career, there are ways you can continue becoming a professional by keeping tabs on your past reviews and how they influence future business decisions. Let’s explore why a bad review can have such an adverse affective impact on restaurants—and how you can avoid getting flagged down by diners at the bar again!
What is a bad review?
A bad review is a written or recorded negative review of a restaurant or property. There are many techniques you can use to get a bad review off your record and out of circulation. You can either publish a review in your own blog, on your website, or in an email review list. The main thing to keep in mind is that you don’t have to give every review that comes across your desk a 1-star rating.
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Some reviews, particularly those from well-rounded guests, will be fine, while others will be a turn-off. Nobody is perfect and everyone has a reason for being there. You can read through reviews and agree or disagree with them, but don’t take action on everything but what is written on the review itself.
Why do bad reviews matter?
It is important to remember that reviews are not only about the food, but also about the service, decor, the bar environment, and the people working there. Bad reviews can make or break your business. If you can’t get a good review, you are essentially selling your soul to the general public. When people see a lot of bad reviews, they often assume that the service isn’t good, or the food isn’t very good, or the prices are too high (or all of the above). In all of these cases, the review is completely justified and the person who wrote it was truly experiencing that particular level of frustration.
How to avoid negative reviews at the bar
When writing a review, always keep these things in mind:
– Make your review objective. This will help you avoid getting too excited and giving a tone that may or may not reflect the feelings of the person making the review.
– Be realistic. Be realistic when you write reviews. You don’t have to give every review a 1-star rating. There will be occasions when a review is enough to put a person off of your place, but not all reviews are created equal.
– Take a hard look at your old reviews. Many of them have been written in an instant, and many of them are stereotypes. It’s important to remember that you only have a few hours to write a review before a customer arrives. If you see a review that you loathe but was written a long time ago, write the review that you currently have a favorable memory of.
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How to handle a bad review in restaurant conversations
If a review comes across as negative, try to avoid sounding like you are judging the other person on how much they care for the place. Instead, try to focus on the person’s character and how much they are willing to sacrifice for the good of the place. It is better to give a negative review than to give a negative star rating. While it is nice to receive a 5-star rating from a dining host or customer, it is not the same as receiving a 1-star review from the general manager.
Bottom line
When a bad review comes across as derogatory, don’t assume it must be because the person is awful. In many cases, the review is actually quite positive, and many guests may end up warming to the place after reading a negative review. When you receive a bad review, don’t automatically assume that it is a reflection of the entire place. Some reviews are well-intended, but they are not well-received.
Try to take it as a sign to make the place better. If you are facing a bad review at the bar, it is important to remember that it can often be the sign that the rest of the restaurant is also struggling. If you see a lot of negative reviews about the place on your first visit, be sure to take at least a couple of friendings to see if there is anything you can do to boost your chances of success.
