The app market is growing at an accelerated rate, with several new apps entering the market and well-established apps racing to the top charts. Undertaking the app promotion services is essential to get your app noticed and installed by the app store visitors.
Read on to learn the top tips for benefiting from the app promotion services.
1. Implementing an SEO (search engine optimization) strategy.
- SEO facilitates better app visibility by making your app available to the public through search results.
- Using the most relevant keywords in your website’s landing page is vital for the success of your SEO strategy.
- You can also add a deep link that will direct potential users to the app download page.
2. Using paid search ads.
App store search ads can take the maximum burden off your shoulders. You can enhance your app’s visibility in different search engines through paid ad campaigns.
3. Implementing an app store optimization strategy.
- An ASO strategy is the best and ideal app promotion technique to boost your app’s growth.
- An appropriate ASO strategy can optimize the app store search results and attract more app traffic.
- From optimizing the app creatives at the time of app launch to the final phase of user retention, the ASO strategy will become your app’s guiding force.
- You can leverage your app elements, maintain your app’s ratings and reviews and engage with the users.
- Therefore by implementing an app store optimization strategy, you can be assured of your app’s growth.
4. Use app store paid promotions to boost the app’s visibility.
You can secure a favorable spot in the app stores when you buy a paid promotion. This will elevate your app store listing and help to boost app conversions. After you achieve popularity and a noteworthy user base, you can focus on user retention and organic user acquisition methods.
5. App promotion through social media.
Social media gives you immense opportunities to reach out to a broad range of users. You will know about the latest trends and user-related information readily available on social media. The details about the users’ demographics, language and interests will help you formulate an effective app promotion strategy. All you have to do is publish quality posts at regular intervals. Social media promotion can sometimes be more beneficial than paid app store search ads.
6. App promotion through the website.
You can create valuable blog content, infographics, or how-to videos and share them on your website. You can direct your users to your app install page with deep links.
7. Hire social media influencers for app promotion.
Social media influencers have a better rapport with the audience, so select an influencer who can offer Aso Tool. Focus on the user segment you wish to target and fix a budget before choosing the influencer. These bloggers and influencers whom you hire will be able to create buzz around your new app and drive more app traffic.
8. Hire a public relations team for app promotion.
Hiring public relations personnel will enhance your app’s visibility on several platforms like TV, press, YouTube, and podcast. They run market research before coming up with a suitable app promotional plan. They help you reach out to a broader audience, increasing your app’s popularity by multifold.
9. Incentive and rewards-based campaigns for users.
You can encourage and offer time-based incentives and rewards for your target users. This facilitates user engagement and app promotions too. Offering limited-period offers or free features will attract more new users to install and try your app. Although users acquired by these campaigns do not help the app’s retention rate, they will increase your user base.
10. Emphasize word-of-mouth app promotion.
The audience tends to believe user reviews and word-of-mouth promotion more than paid ads. Therefore, it is essential to encourage your existing users to give app reviews by providing them with a flawless user experience. Remember, nothing works better than organic promotion in boosting your app’s visibility.
App promotion services come in various forms and through several platforms. Whether implementing an ASO or SEO strategy or trying social media or influencer marketing, it is crucial to present an impeccable app UI and UX to your target audience.
App promotions aren’t one size fits all formula. You must explore and experiment with techniques before choosing the campaigns that will suit your app’s growth well.