Digital Marketing

Best Digital Marketing Tools For Small Business

Running a business can be a stressful process, but when you have a small business, boosting your visibility and aiding growth can seem like an impossible task. To help you make the most out of the process of growing your business, we will be providing you with some of the best marketing tools that can aid your smaller business and its growth. 

Google Analytics

When running a business, you want to make sure that you are getting the very best out of the investments that you are making. With the use of Google Analytics, you can track smart goals, run individual campaigns and monitor ranking positions for several different keywords all in one place. It is as simple as setting up an account, implementing the Google Analytics tracking code and setting goals. These can be customised throughout the course of the campaign and allow you to say on top of everything you need. 


Hootsuite is the perfect platform for a smaller business to use as this can allow your social media manager to schedule several different social media posts all in one place. Whether this is a series of Twitter posts or a backlog of TikTok posts, there are several ways that a tool such as Hootsuite can benefit your growing business. This social media platform can benefit your social media campaign freeing up time to run other campaigns such as digital pr and SEO implementation all of which can boost the visibility of your smaller business as a result.


Alongside platforms such as Hootsuite, there are email marketing platforms such as Mailchimp that can provide you with a simple to use email marketing campaign. With simple to use templates and the ability to customise elements to make your email marketing campaign more successful, the use of Mailchimp can free up time with email marketing campaigns and ensure that your customers receive an email that they are more likely to open. Whether this is adding emojis into subject lines or offering discounts in the emails, Mailchimp can aid you in reaching your goals within email marketing and boosting engagement for your brand with or without the help of an agency such as Absolute Digital

 Canva For Designs 

The final tool that you can use to market your small business is Canva. This will aid you in your design efforts and will allow you to create infographics, logos and so much more to bring your marketing campaign to the next level. Though you can use this app for free, several designs require you to purchase a membership. From here you can create completely custom designs using your own photos as well as customisable designs to make sure that you have the branding that you want for your business moving forwards, regardless of your colour theme. However, if you don’t like using this tool, you can easily find a lot of Canva alternatives tools. 

With this in mind, there are several ways that you can begin to market your smaller business without having to spend a small fortune on licences for tools. Which of these digital marketing tools will you be using when it comes to marketing your small business in the future. 

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