Wednesday, January 19, 2022

Avis Aweber, a good solution for email marketing?

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When we start an online business, communication by email with our customers and prospects quickly becomes essential. There are many auto responders on the market, today I suggest you zoom in on Aweber, a recognized solution that has already proven itself for many years.

Aweber has been around for over 20 years and has grown into one of the leaders in the market. What can be done with Aweber? What features does it offer? How much does it cost? Is it a good auto responder for what need? Find out all Aweber review in the rest of the article.

The different functions of Aweber

This email marketing tool has by default more than 100 different email templates, newsletters, events, surveys, etc. ... adaptable on the computer but also on mobile phones. There will inevitably be one that you like; you can anyway modify them to your liking very easily.

Aweber sends, by default, black font texts on a white background. It is this simplicity that works best in terms of deliverability. This term, remember, refers to the number of emails that actually reach their destination in the inbox of your subscribers, and not in spam which is very important to facilitate communication for an online business. Because the more an email is heavy and loaded with links, images, etc., the more it risks falling into the dark and obscure abysses of spam and vice versa.

On the other hand, the software offers users to do A /B tests - split tests. They consist in sending two or three variants of a title or an email to a prospect, in order to analyze the version which converts the best, which message impacts the audience the most.

Segmentation and automation thanks to Aweber

The developers of this software introduced this new functionality to it in March 2018. Among the statements of web marketers, it was THE service that was missing. Indeed, it allows you to create groups, sub-groups - marketing segments - subscribers in specific email campaigns.

For example, you have decided to monetize a hiking site on which you have a “blog” section, with tips and a “coaching/training” section. In order to promote your new articles on your blog, you need a first email campaign for your subscribers. In order to share tips and advice on what types of backpacks you need for a hike to be as light as possible, you need to create a second email campaign.

If you've decided to make a promotional offer for coaching on a special ride, it's worth another round of emails to send. And the subscribers you send these emails to can be different, depending on their interests and what they're looking for on your site. And so on. The more different types of subscribers you have, or just different prospects, the more you will have to segment this small world so that everyone finds their account. And this applies to all types of online business. Each customer/subscriber/prospect will receive an email that will be personalized according to what they are looking for, and this will allow you to tailor your sales pitch.

A very useful tagging system

The tagging system implemented by the software simplifies and automates the sending of these email campaigns. When the Internet user browses your site and the latter clicks on a specific link or on an email that you have sent to him, these actions create markings. If we take the example of the hiking site, the user can click on “steep hiking trail”. This tag will send you this information that you will need to analyze later, to send it the right emailing campaign.

Deliverability: the essential review of Aweber criterion for judging the good reliability of an auto responder

As mentioned previously, the deliverability of an email is what allows it to be sent to the inbox, and not to spam the goal of deliverability? That emails be read by as many readers as possible. This is the most important criterion in choosing an auto-responder. A team of experts at Aweber helps ensure the best possible deliverability rate, by monitoring abuse or non-compliance with the terms of use of an account in real-time.

Aweber deliverability results analyze and reports

It is possible, thanks to simplified reports or more in-depth analyzes, to check the rate of opening of emails, clicks on links, subscribers who have just registered, unsubscribes, their evolutions… All with a graph, drawing an increasing or decreasing curve. Depending on the preferences of the users of this software, it is easy to configure the results in real-time or not, by email, or directly on the Aweber application available on mobile.

Connectivity with other applications

If you need to connect the software with social networks, integrations, CMS supports, CRMs, and other applications, the developers have thought of that too. Here is a non-exhaustive list of accounts with which Aweber can link:

  • WordPress
  • Shopify
  • PrestaShop
  • Magneto
  • Drupal
  • Weebly
  • Wix
  • WooCommerce
  • Amazon Seller Central
  • Etsy
  • PayPal
  • Hubspot
  • Pipedrive
  • ClickFunnels
  • WishList Member
  • Paid Membership Pro
  • Thrive Leads
  • OptinMonster
  • Popup Domination
  • Gravity Forms
  • WPForms
  • Contact Form 7

Thanks to these applications, Aweber can help you create landing pages, pop-ups, forms, surveys... And many others! Please feel free to visit Aweber's official website to get all apps.

But with all these advantages, what is its price?

  • Aweber offers a free version, which has some limitations:
  • Maximum 3000 emails can be sent per month
  • Only one list of subscribers is available
  • Reports and analyzes are limited in their performance
  • It is not possible to perform split testing, sales tracking, or links.

The only downside of this software is that it is exclusively in English. However, with the lifespan of the software, as well as its success, it is likely that in the near future all of its content will be available on our recommended site.

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