Lead management is a series of processes that constitute the complete lead lifecycle in the sales pipeline for businesses. It spans from evaluating the leads, segmenting, qualifying, conversion, and lead analysis for better performance.
Research indicates that manual data entry consumes at least one hour per day for 60% of sales professionals. This loss can be reduced drastically with automation. Moreover, automation helps eliminate human errors. Surveys suggest that with the adoption of automation in lead management, 77% of respondents reported a rise in lead conversions.
A lead management software is an automation solution that enables businesses to better manage the sales process lifecycle from lead generation to conversion and analytics.
Lead management system open source, like any open-source software solution, uses an open development process and is licensed to include the source code. Open-source lead management software solutions are thus cost-effective, some even available for free.
Benefits of Open Source Lead Management Software
- Lead management software helps streamline the complete lead management lifecycle.
- Open-source lead management software solutions are affordable.
- Automation reduces manual work, saves time, and improves productivity.
- The software allows for better lead filtering, status tracking, and follow-up.
- Lead management solutions help improve team coordination as lead data can be updated much faster.
- Software-based lead management offers analytics and real-time reporting for better decision making and business growth.
- Faster response time makes the prospective customers happy and results in a higher conversion rate.
- Artificial Intelligence (AI) and Machine Learning (ML) based business intelligence and forecasting for better decision-making.
Best Open Source Lead Management Software Solutions
Lead management software solutions offer relevant automation modules for every stage of the sales process. With so many benefits to offer, open-source lead management software is a must for your business.
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So, here is a list of the 15 best open-source lead management software along with their prominent features!
1. PipelineDeals
PipelineDeals is a popular cloud-based lead management software and customer relationship management (CRM) solution suitable for small, medium, and large-size businesses. It offers excellent customer support along with ease of usage and customizability.
This open-source solution empowers the sales teams with focused features to manage the entire lead lifecycle.
Prominent lead management features:
- Account management
- Lead management
- Email marketing
- Proposal generation
- Enables keeping the teams in sync
- Allows Office 365 and Gmail integrations
A 14-day free trial is available for PipelineDeals. The pricing model is monthly with paid plans starting from $25 per month.
2. Convertable
Convertable is an easy-to-setup and use lead management software that offers real-time and detailed analytics, contact forms, and lead management in one simple platform.
It allows lead generation with the contact form builder. It enables lead status updates in an online dashboard. Convertable also helps businesses measure the return on investment (ROI) of marketing campaigns.
Prominent lead management features:
- Campaign management
- Lead segmentation
- Lead scoring
- Real-time analytics
- Contact form builder
Convertable offers a free trial. This software has a free starter version and multiple paid plans with pricing details provided on request.
3. Zoho CRM Tools
Zoho CRM is an all-in-one CRM solution that offers comprehensive lead management features for small, medium, and large businesses. It can be customized to suit your business needs. Zoho CRM provides all useful automation tools to manage the complete lead lifecycle efficiently.
Zoho sales automation solutions include the AI-powered sales assistant that offers advanced interpretations and predictions.
The workflow automation tools of Zoho enable the sales team to save time consumed in manual data-entry and use the same on increasing sales.
Prominent lead management features:
- Campaign management
- Lead capture
- Lead nurturing
- Lead segmentation
- Lead distribution
- Lead scoring
- Prospecting tools
- Interaction tracking
- Pipeline management
- Source tracking
- Real-time notifications
Zoho CRM offers a 14-day free trial. It has a free starter plan and paid plans starting from $12 per month per user.
4. Cratio Lead Management
Cratio is an open-source cloud-based lead management CRM software. It also offers complete mobile sales CRM functionalities.
The sales automation module of Cratio CRM provides all crucial features of the sales process lifecycle, including lead management, lead automation, sales opportunities, quotations, and customer management.
Prominent lead management features:
- Sales automation
- Forecasting and analytics
- Calendar and task
- Custom dashboard
- Email/SMS/telephony
- Detailed reports
Cratio offers a free trial. It provides multiple paid plans starting from $10 per user per month.
5. LeadSquared CRM
LeadSquared is another open-source lead management CRM solution. It enables businesses to automate and manage their sales pipelines, increase closures, and improve productivity.
This sales execution platform, LeadSquared, allows accurate measurement of ROI. It enables appropriate attribution of the performance results to products, sales staff, marketing activities, lead sources, and locations.
Prominent lead management features:
- Pipeline management
- Lead distribution
- Email integration
- Lead scoring
- Lead capture
- Reporting and analytics
LeadSquared offers a free trial and pricing starts from $25 per month per user.
6. LeadMaster
LeadMaster is an all-in-one open-source CRM, marketing automation, and help desk solution. It is easy-to-use. It enables automation of all business processes, including lead management. It also provides a click-to-call facility.
LeadMaster CRM offers multiple app integrations that include Outlook, Gmail, Zapier, PieSync. The paid subscription of LeadMaster also provides a free mobile app for Android and iPhone.
Prominent lead management features:
- Campaign management
- Lead scoring
- Pipeline management
- Lead nurturing
- Lead segmentation
- Source tracking
- Extensive reporting
- Dashboard charts
- Custom fields and forms
- Workflow automation
A 30-day free trial is available for LeadMaster. The pricing of paid plans starts from $15 per user per month.
7. FreeCRM
FreeCRM is a comprehensive CRM solution that offers all features needed for sales automation and lead management. It enables better team management, reduced lead closure time, increased lead generation, better conversion, and enhanced customer satisfaction.
The sales module of FreeCRM thus overall results in higher sales productivity and an increase in revenue for your business. This lead management software enables an easy setup. It allows subscriptions, automated invoices, and payments.
Prominent lead management features:
- Automated routing of a customer request to the right agent
- Customer service tools to boost engagement
- Custom sales dashboards and reports
- Email Integration
- Appointment Management
- Territory Management
- Lead tracking
- Workflow Management
- Lead Scoring
- Webforms
- Proposal Management
- Interaction Tracking
FreeCRM offers a free starter plan and multiple paid plans starting from $24 per month per user.
