Social Media

6 types of effective content on Instagram

Constantly offering new and engaging content on Instagram is a real challenge for brands. This is particularly important in generating a follower’s craze and standing out from the competition. In this article, we will discuss 6 types of high-performance content to add variety and impact to your account with your community.

1) Make a tutorial

Are you a brand of sports, cooking, DIY, or creative hobbies? With albums, create a tutorial instead of posting photos one by one to explain how to achieve the accomplishment of a specific action. You will be able to better guide users and increase their satisfaction. A quality and comprehensive tutorial is effective in fostering engagement.

Most of the specialists in cosmetic products and beauty advice are using this new feature to distribute make-up advice. The brands are also using this feature on how to use a multi-function product.

2) Make your followers travel

Travel agencies and tourist spots can further inspire their followers with albums. Imagine your followers viewing your heavenly photos during their lunch break and planning their future vacations.

By compiling your most beautiful shots of a destination in an illustrated album, you are offering Instagram users the opportunity to experience emotions and really discover the wonders of a country, a city, or an event.

The travel agencies or travel V-loggers help the users to discover the beautiful tourist places around the world with the photo album. This makes you want to immediately book a flight and a hotel for this destination!

3) A lifestyle visual

There is another way to dramatize your visuals, opt for a “lifestyle” side. The objective is to demonstrate the usefulness of your product on a daily basis, without falling into self-promotion. This type of visual goes much better in the news feed of followers, who do not have the impression of seeing a promo photo. Moreover, it helps you to increase the engagement ratio of your posts means more Instagram followers, likes and comments by using this service.

4) The hashtag of the day

On Instagram, there are several weekly meetings which are grouped under the same hashtag: #InstaMonday for Monday’s humor, #ThrowbackThursday for a souvenir posted on Thursday, #FollowFriday which consists of discovering other accounts on Friday.

5) Textual content and quotes

On certain days, are you lacking in inspiration? Post quotes or text content that helps boost engagement with your followers. For example, you can post opinions from experts working in your industry, comments from your customers, inspirational quotes, etc.

6) Share behind the scenes

Unlike other social platforms, Instagram is an intimate network. The objective of the social network is to allow users to share their daily lives. By sharing the backstage of an event, brands manage to break down the barriers that may exist between them and their followers. This technique allows you to gain visibility and connect you with your fans.

You can now create an album to share different types of backstage: an event, your offices, your manufacturing plant, etc. The event is thus presented in a single post, so no need to share different posts. It is much more practical for users.

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