Millions of searches are made on Google every day and every search yields tons of results. The online/e-commerce market is very competitive. Starting an online business is not going to be a piece of cake when the internet is already busy with multiple businesses focusing on specific niches. Well, building an e-commerce website is no big deal, the challenge is growing your business. What you have to offer, many online companies will likely lead this niche. When people type your search query, it’s extremely unlikely to show up at the top of search results; not even close, let alone rising. To stand out and outshine your competitors, you need to focus on your eCommerce marketing strategy to make your brand known to web surfers.
Ecommerce Marketing Strategy
From low-cost to high-cost, you’ll find various types of marketing strategies to help boost your business. However, in this article, I cover 6 of the best eCommerce marketing strategies. There are 6 ways to grow your ecommerce business which are mentioned below;
SEO is an integral part of e-commerce marketing. No matter how well designed your website is, it exists without even being SEO optimized. That’s what SEO is for: letting Google or other search engines know about your business and products so that when users perform a search and the query is relevant to your business, the search engine shows your website below the results. So, the main thing you need to do when it comes to increasing your brand awareness is to optimize your website for SEO. Do some keyword research. List the keywords you want to rank for in search engines and put them on your web page. Avoid keyword stuffing; it can hurt your site’s performance. Keywords tell search engines what your business is based on. When a bot crawls your site and identifies some more emphasized keywords, it recommends your site to users for those keywords.
- Social networking
Second, my e-commerce marketing strategy checklist is social media. Today, when we talk about marketing e-commerce websites, nothing is approaching through social media. Social networks such as Facebook and Instagram, previously used only for entertainment purposes, are now huge marketing platforms. Why social networks? The audience is the main reason you should consider social media marketing. Facebook and Instagram have about 2.6 million and 1 million active users worldwide, respectively. With such a large number of users, your target audience is 90-95% likely to appear on these platforms.
Second, they are completely free. You can instantly create your brand page in minutes. Social media gives your brand and product a wide range of organic reach and you can win a lot of customers through the platform. You can also spend a few dollars on paid promotions with the help of social media ads to increase brand awareness. Tip: Don’t use social media just for promotional purposes. Make connections, answer their questions, and engage with them. In addition to Facebook and Instagram, LinkedIn and Twitter are also brand-specific platforms. It depends on where you want to sell your product and how much time you need to manage these accounts.
- Reach out to influencers
Influencer marketing is an addition to your e-commerce marketing strategy. Influencer marketing is the current trend. This is a form of marketing where you can communicate with influencers and ask them to promote your brand or product. You pay them and they support your brand. The amount paid to influencers depends on their popularity. People who are popular with Internet users and have many followers charge a relatively higher price than those who are not. As the term implies, influencer marketing influences follower buying decisions because they love influencers. In other words, influencer marketing is like a small ad that runs on a large scale, like a TV commercial.
- Content marketing and guest posting
When it comes to e-commerce marketing strategies, content marketing cannot be ignored. When writing, try to provide some value to your readers. It shouldn’t sound like a promotion. I know you want to link to your product, but it’s not a way to block the flow of content. Identify the topics around your niche, find out what people are looking for, and write a blog post around it. In this way, you will be able to promote your product and help your readers get the answer they are looking for.
- Content marketing isn’t just about blogging.
You can use lead magnets to create guides, provide ebooks to users, and promote those guides. For further marketing, you can contact other publications to publish your guest posts. This not only provides a backlink to your website but also gives you the opportunity to show your brand in front of a new audience. You can find many related guest posting sites on the internet. Contact them and follow their guidelines to submit your post.
- Referral marketing
Referral marketing is one of the popular e-commerce marketing strategies. Whenever a brand is new to the market, marketers or business owners use referral marketing to promote it and attract new customers. No customer is interested in the new brand. To intrigue them, you can start a referral program where you reward users with some reward or commission each time they refer your brand/site to someone else. When people benefit, one refers to the other and forms a long chain. This will increase brand awareness.
I would like to include email marketing as well. You can find it on this list of e-commerce marketing strategies. But it’s so basic that I won’t explain it briefly. The above six strategies have proven to be very useful for many online businesses. Also, if you have other points to add, please comment.