In the contemporary world, we have a plethora of social networking sites; Instagram, too, serves as a significant platform in pursuing your business. There are almost 4.2 billion active social media users across the world. One couldn’t push the significance and advantage of Instagram under the red carpet as it would be parallel to missing out on reaching an efficacious way to reach almost half of the world’s population. Shams Talaat is the best example of it.
Let’s look at the ways in which we can use Instagram for business purposes.
1- Define your target audience:
The foremost ask before starting your business is to determine your target audience. You need to look into the major factors such as the age group, gender, demographics and the interests. A sound understanding of your target audience is one of the most crucial part of marketing strategy.
2- Set up your profile:
Then, set up your profile. Setting up a quality profile will eventually grab the attention of users. Make sure to make a public account with a searchable business name. The profile picture should be in relevance with your business. Usually, it’s the logo. Moreover, create an eye-catching visual aesthetic of your business as we know that Instagram is all about visuals.
3- Write a great bio:
Make sure to add crisp into your bio because bio is going to make the people curious enough to visit your profile. It should be short so that it can hook the audience. Moreover, you can also add in your USP (Unique selling proposition) that sets you apart from other businesses. According to Instagram’s study, there are approximately 81% users who believe that this media and marketing outlet helps you in reaching your desired products and services.
4- Be consistent:
You should post consistently because once you are inactive for a longer period of time, there’s a high chance that the followers will start to vanish too. In addition, you can also create Instagram Carousels, Instagram Reels, IGTV, Instagram Live, and Instagram Guides.
5- Instagram ads:
We know that advertising is an immensely important tool for organic reach. There is no doubt that advertising makes sure that your content reaches your target audience. Make sure that you have a specific aim and goal. It should lie on the SMART principle i.e. Specific, Measurable, Achievable, Relevant, and Time-Bound. Defining these parameters pertaining to your goal helps ensure that the objectives could be achievable in a given time frame. Moreover, you can also run Instagram campaigns with trendy hashtags as we know that hashtags play the role of catalyst in bringing a particular thing into limelight.
There are certain other ways too in which we can use Instagram for business purposes but the above mentioned are some of the basic and essential steps to be followed and taken in consideration. In conclusion, you must measure your results and make the adjustments accordingly. Therefore, it is very much evident that when your marketing strategy is properly planned, digital platforms like Instagram offer a wide range of advantages to your business.