If you’re a fan of buying things online, you might have stumbled upon a social media marketplace. One of the most prominent platforms that have this is Facebook. The service, which started as a classified listing, officially launched in 2016. The digital classified listing has since found success.
Selling things online was made easier by the digital marketplace. It’s free, only requires a minimal number of documents, and is accessible to many people. If you’re thinking of selling things just to get rid of them, this will be the perfect place for you.
With over 800 million monthly users worldwide, Facebook Marketplace can give your items the exposure they need. That alone can entice you to sell your items in the digital store. But what does it take for your items to be sold successfully on the platform? How can you guarantee sales and revenue if you start selling? Here are some valuable tips that can help you maximize Facebook Marketplace.
Post Quality Photos
You can never get something out of blurry pictures. If you’re selling your items online, clients won’t be able to feel them. The only way for them to check your products is through the photos you posted. This is why you must give them quality photos of the items you’re selling.
The clients can only base their judgments on whether to buy your items or not through the pictures. It’s like putting products on display. They’re intangible. But your clients should be able to get a sense of the product’s quality despite the restriction. If you upload photos that aren’t shot very well, clients will just check out some other listings. In selling, your products should always stand out among your competitions. Providing excellent photos of your products should do the trick.
Don’t Forget Your Location
One important thing to consider when selling a product is the customer’s confidence. Make sure that you present your items online in a way that can give clients confidence in buying them.
One method that can strengthen customers’ confidence is by including your location in your online listing. Buyers won’t be able to check the products until they arrive. It’ll be helpful for them if they know the place where they can return the purchase. Customers always want someone to be held accountable if lapses happen.
Including your location in an online listing can also give the buyers an impression that you’re true to your word. Giving them a physical location will also give them peace of mind once they order from your store.
State Your Reason for Selling
Sometimes, people just want reasons for everything. Reasons can cancel doubts. This happens especially when someone’s selling secondhand items. Clients are somehow more confident when they know your reason for selling the used items.
You can also use this method if you’re selling a property. Yes, people sell properties on Facebook Marketplace. You can state your reason for selling your property online so that buyers will know what has pushed you to do it. You can say you’re moving with your partner to a different state. Tell them that you’ve found a competitive mortgage rate in a place where you want to have a house. Or, the neighborhood isn’t that favorable for pet owners. You can put your reasons as long as they’re true.
Be Clear With the Price
Click-bait display prices can either turn clients away or get them curious enough to check the listing. However, if you really want to drive buyers to your marketplace page, tell them the real price of your items.
Putting a precise price tag in your online listing can save people clicks and time, too. Some don’t like the idea of going to marketplace pages only to find out that the price on the display isn’t an accurate representation of the actual price. Save your clients’ efforts. Give them the legitimate price of your items on the front page of your online listing.
Honesty Is the Key
Truth in advertising protects the rights of buyers from an illegitimate representation of products. Presenting your products online should be done in all honesty.
For example, if you’re selling secondhand phones, make sure to include damages and technical issues if there are any. This could set your clients’ expectations before getting the product. It’ll also make them think that they’re getting what their money’s worth.
Your honesty in selling can make you a trustworthy seller. This can also give you loyal clients and trustworthy customers.
Facebook Marketplace is a refreshing e-commerce platform. It has given sales opportunities to business owners who can’t comply with the conventional setup. The online platform will indeed have more developments in the future, but buyers will not change the way they look for products online. If you want to succeed in selling your items in the marketplace, you should know how to grab potential customers’ attention and stand out from the competition.