Are looking for a digital marketing agency? Finding a suitable desk can be quite a challenge, especially when there is a project in the pipeline and your time is limited. With the wide range of internet agencies, handy freelancers, marketing agencies, IT companies and communication specialists, making the right choice can seem like an almost impossible task. Everyone knows their stuff, but maybe few have the specific experience you are looking for.
Choosing the right digital partner is crucial. You often only find out the actual quality during or after a process, which puts time and budget at stake. I therefore advise you to select the agency using the following five points:
1. Know what you want
The more concrete the problem or wish, the better the agency can respond to your question and the better you can get an idea of the power of this agency. Of course, the form of consultation and feedback with the agency is also important; if this is not going well, it could well be an omen for the route.
This does not mean that you already have to know exactly what you need, but formulating your goals and a budget indication help both parties monitor the framework of the solution and work towards a feasible solution.
2. Weight of evidence
How does the digital agency come across? Does their website work well and does the content appeal to you? This can give a good idea of what detail and attention they give to projects. This will help you to select the organization.
Are the people you are talking to now also the people you will continue to work with when the process starts running? Who are the team that will focus on the goals and do you get a good idea of their decisiveness? Both in the harmonization of a proposal and in the proposal itself, you must get the feeling that you understand it and can reason it out. If something is written down complicated, it does not necessarily mean that it has to be complicated. Inquire further and determine on the basis of their response whether the agency is transparent about their approach, assessment and actions.
4. Customer vs. desk
The wishes of the customer and the advice of the agency are sometimes diametrically opposed when making choices in the process. Solutions are therefore often viewed from both sides. However, don’t forget that there is a third side that both parties are dealing with: the technique. All plans and elaborations depend on the technology. That something has to work well sounds logical, but it is certainly not always a given.
5. Listen to your gut feeling
The choice for the right is often unconscious. However, never do this without some form of assessment. It is precisely during the questioning process that you get to know the people at agencies better. You often do not ask for a ready-made product, but for a studio that understands your goals and can help you achieve those goals.