Creating and publishing quality content to reporting and analytics, it is a bit overwhelming to think about various jobs that social media marketers need to complete daily. Luckily, there are some great SMM tools accessible to help. The tools will streamline your workflows and help you to save time and ensure that your content reaches your audience at a right time. The professional social media management company will help you improve your reach online.
To execute the right and effective B2B marketing strategy, you require the right set of tools for organizing it all. However, how will you find the best tools? Do you require these specialized social media management tools? And when you know you need it, how will you choose the best ones?
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Hootsuite
Hootsuite is the best SMM tool that is used by more than 15 million people and companies across the world. There is one good reason for its success: and it is a complete platform that enables you to curate & schedule content, measure the social ROI, run various social media ads, and much more.
Being a comprehensive social media management platform, there’re many amazing features that marketers love about Hootsuite and it is to monitor various accounts & keywords, connect with more than 35 networks, and social media posts.
Features:
- Limited free plan
- Schedule campaigns
- Compatible with various social media channels
- Offers free courses
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Sendible
Sendible is yet another social media management campaign tool built particularly for agencies with many clients. Besides some amazing features that this tool offers, Sendible enables you to customize the dashboard as per your branding for attracting new clients. Sendible has a few impressive integrations like Canva graphics editor, YouTube search, and royalty-free search. It offers automation for people who would like to save some time on repetitive tasks.
Features:
- Sendible schedules content & helps to communicate better
- Comes in handy mobile application
- Manage various marketing campaigns
Sprout Social
Sprout Social is a one-stop store for managing & scheduling your media accounts through this platform. This is tool is quite handy for social media marketers and administrators when they have to juggle Twitter, Facebook, Pinterest, and many more.
However, it is a most powerful tool to analyze your data and sort by different demographic & geographic measures that will quantify what content is best for followers. Sprout will manage various accounts & monitor keywords over various social media so you know when the brand is getting discussed. It helps your firm respond to the customers just by directing the messages to people within an organization who want to activate them.
Features
- Covers various social media accounts
- Strong data analysis abilities
- Helps with the customer support
Buffer
To schedule content from the internet, Buffer provides browser extensions for Firefox, Chrome, Safari, and Opera. You can schedule on a go with Buffer’s social media management app accessible for both Android and iOS. Whereas Buffer Publish includes some limited insights for the post’s performance and offers paid option called Buffer Analyze. Despite its normal data like several clicks, shares, comments, post impressions, and reach, the feature offers you a bit deeper insights like the follower demographics, engagement metrics, and paid posts.
Features
- Intuitive and streamlined scheduler
- Browser extensions & mobile application to schedule on a go
- Option for in-depth insights
Oktopost
Oktopost is the only social media tool that is dedicated to B2B marketing. This tool is a perfect platform designed to monitor, manage, as well as to measure all your social media actions for achieving your strong marketing targets. Oktopost excels in uncovering value that social media network presents for the B2B companies just by demonstrating an impact social has on sales funnel.
Features
- Multi-account and multi-platform tracking
- Identification of the optimal channels that drive results
- LinkedIn monitoring
- Strong B2B integration choices
- ROI measurement
- Employee advocacy
- Social data enrichment
Final Words
There are a lot of social media management tools and solutions available for you today. Picking one from the given list can be just exhausting. But, there are many important features that you need to know when you are selecting the best social media management tool for your business. It includes analytics tools, platform integrations, as well as community management abilities, among many more.
