Selling on Amazon is one of the most popular ways of starting an eCommerce business, as it is mostly all set up for you – you don’t have to worry about getting a website up and running, for instance. Unfortunately, this means that there is a great deal of competition. With many other sellers on this platform, including direct and indirect competitors, Amazon sellers need to carefully strategize if they want to get ahead of the pack. Still, it is not always easy to know how to do it unless you have help, so here are four great ways to get you started if you want to stand out from the crowd.
1. Pay Per Click Marketing
Pay per click marketing plans is a very cost-effective means of increasing the traffic heading towards your Amazon selling page. Instead of paying for a campaign regardless of the results received, a pay per click customer only parts with money when a verified increase in traffic is noted. Pay per click is not easy to do yourself: you’ll need the help of Amazon PPC management by Nuanced Media, for example. They have the expert knowledge you need to carry this out successfully and see results. You may not have the time available and attention to give, but a company like this does.
2. Search Engine Optimization
Search Engine Optimization – otherwise known as SEO – is the practice of making your page rank more favorably on search engines such as Google and Amazon’s search bar. This can be achieved in several ways. Search engines rely on intelligent algorithms in order to rank results. These algorithms take things like backlinking, page quality, mobile compatibility, and image metadata into account. By altering these elements to be more search engine friendly, you can make your Amazon selling page stand out from the crowd.
3. Intelligent Pricing Strategy
Amazon is an immensely competitive marketplace. The sheer quantity of retailers means that there is a constant fluctuation of prices as sellers look to offer their products to consumers at more and more favorable discounts. In order to succeed as an Amazon seller, you need to price your products in a way that entices customers while making enough of a return to see your business grow. This is hard to do when you are using fixed prices. Intelligent pricing strategies typically do away with fixed prices. A seller dedicated to an intelligent pricing strategy typically uses market data to assess average prices before deciding on a temporary selling price that is cheap enough to raise eyebrows while costly enough to raise profits.
4. Quick And Helpful Customer Service
No matter how tech-savvy you are or how many innovative solutions you find to alter the small details, you must remember that as an Amazon seller, you are still running a shop. Like all retail business owners, Amazon sellers must offer their customers exemplary service if they want to keep their custom. Luckily for Amazon sellers, there are plenty of tools available to them that are not available to traditional shop owners. Amazon already has frameworks for receiving consumer inquiries: direct messaging and email are integrated into the platform. It is essentially down to the seller to provide good service. Emails must be responded to quickly, replacement products should be sent without delay, and an empathetic attitude should be displayed by all customer service staff. Remember, even though you might spend some money replacing objects and hiring staff, you will ultimately only be able to grow your business if you retain customers.