A business card is a small and customized piece of hard paper, usually the size of a credit card, which contains essential information about your business. Typically, a business card includes your brand name, brand logo and contact details. In this guide, you will get to know about some important considerations to make for your card design.
Choose Your Shape and Size
Before getting into the aesthetic details of the design, you must decide the dimensions and shape of your card. Typically, a business card is rectangular, and the dimensions are also quite standard However, if you wish to stand out, you must keep your competitors' business card designs in mind. It's not recommended to go way out of line with the size and shape, as it may seem like you're trying too hard.
You can also discuss this option with your printing vendor as there are many services that give you the option of customizing your card's size, such as Space print. You can also visit the following website to explore your options https://www.spaceprint.com.au/product-category/business-cards/. You can move to the next step if there isn't much you would like to change with regards to the shape and size of your card.
Add Your Graphics and Logo
The first visual element of your card should be the logo, and it should take your card's centre stage. Another thing to remember is that there are two sides of the card you can utilize if you're concerned about fitting the text and visual element on the same side. While most business cards prefer to remain minimalistic, it is up to you to choose otherwise. Depending on the type of brand your card is representing, you can either make it graphic and colourful or simple and minimal.
For example, if you're representing a kids clothing brand, bright colours would do the trick, but if you run an electronics business, simplicity would be the way to go. However, regardless of what visuals you choose or not choose to add, make sure to put a URL as your wordless visual on one side and all the necessary details about it on the other side. However, in addition to the graphics and logo, the business card background is also important.
Text and Typography
When it comes to text, here is some information you can add:
- Your name
- Company name
- Phone number
- Social media (optional)
- QR code (optional)
The right typography gives life to your text, so make sure to keep the following factors in mind:
The general rule is to keep legibility above everything else. If people cannot read what your font says, they won’t care much about an artistic font. Therefore, keep it as simple and easy to read as possible.
In the end, a business card is one of the best ways to give your brand an identity of its own. You must design it keeping your brand image in mind and always avoid going overboard if it’s not needed.