Having revolutionised the world of printing, the invention of digital printing means that you no longer have to spend money on printing plates, and no longer have to place costly orders in bulk just to have a few products printed for your business.
With digital printing, creating printed materials for your business or personal cause that are unique and eye-catching, is now so much easier. Add to that the fact that it’s a lot cheaper, and you’ve got some very compelling reasons to use Digital Printers in Ashford to benefit your business.
Read on to find out more about digital printing and the ways it can be of benefit to your business:
What is digital printing?
Widely acknowledged as being the most popular modern printing method for businesses today, digital printing is often referred to as being ‘on-demand,’ as only one digital image is required for the creation of a large variety of printed items, and from that single image, replicas can be imprinted onto different materials, including paper and fabrics.
What are the different types of digital printing?
Laser printers and inkjet printers are used in digital printing, with the former using ink powered by lasers, heat and ions, and the latter transferring ink droplets onto fabrics once the digital image has been copied from the relevant file.
Laser printing is invariably quicker, produces a good quality image, and is ideal for the creation of text documents.
Inkjet printing, on the other hand, is a little slower but perfect for the printing of images that have a lot of colour and detail in them.
With the opportunity for smaller orders to be fulfilled, a quicker turnaround, and lower costs, it’s easy to see why many businesses are now opting for digital printing to meet their needs. But if you’re stuck in your ways and still opting for offset printing, here are 3 important reasons why you should make the swap, aside from saving time and money:
1. It will give your business credibility
Where customers are concerned, if you can show them your ability to create high-quality printed products quickly, they are far more likely to deem you trustworthy and sophisticated. From glossy brochures showcasing your services, to business stationary that’s personalised, printed materials to help market your business are always advantageous, but especially when appealing to customers in demographics less likely to use social media or Google.
2. It will enable you to diversify your marketing strategy
Online strategies are a vital element of any businesses marketing strategy, that much is almost certainly true, but it’s important to never underestimate the power of the printed word or image, especially when searching for new customers or reaching out to your existing, core demographic.
With no guarantees that your target audience will see your expensive online ad campaigns, digital printing enables you to target entirely new demographics and new areas in the locality, too, by distributing a range of attractive and informative printed marketing materials. The ease at which small digital printed products can be created, makes this method of advertising relatively risk-free in terms of investment, too.
3. It will give you the chance to create one-off products
With digital printing services, you can quickly, cheaply and easily make some point-of-sale adverts or merch for your business that are unique and one-off, and therefore more appealing to customers.
By creating high added value marketing materials, you can help entice a customer to buy from you, encourage them to do business with you, or at the very least, show the printed items off to friends, family and colleagues.
Digital printing offers a fantastically cost-effective and convenient way for businesses to appeal to potential customers with glossy, high-end marketing campaigns or merch, and can even help them increase their target demographic, and ultimately, boost their bottom line.